Sine Metu means ‘without fear’.
It’s our family motto and has inspired us since the first drops of Jameson were distilled in 1780. And it’ll still rings true long into the future when we’re embarking on missions into the unknown...
How far would you go to enter the unknown? Watch our Sine Metu video on living without fear in another dimension.
Want more? Watch a short Sine Metu clip on doing what you love (without fear), or go back and learn more about our founder, John Jameson.
Our Fearless Founder
So smooth I would drink it even if my name were not on it”