What does Sine Metu mean? Well, it’s our family motto and translates to ‘without fear.’ More importantly, it’s inspired us since the first drops were distilled in 1780. That’s why it’s on every one of our bottles of Jameson Irish Whiskey.

We believe that when we fear a bit less, we live a bit more. We laugh more, meet more people, experience new things. As a company it means we’re open to new possibilities, new neighbourhoods, new ways of making whiskey.

It’s not about being rash or reckless. It’s all about being unafraid to invite life and others in. Won’t you join us?

Sine Metu | Un espace collaboratif de poésie

vidéo est en anglais

Ben Johnston (concepteur, illustrateur et calligraphe) et Chris Tse (artiste de création parlée) se sont donné rendez-vous à Toronto pour collaborer à une œuvre qui dépeint ce que sine metu signifie pour eux.