What does Sine Metu mean? Well, it’s our family motto and translates to ‘without fear.’ More importantly, it’s inspired us since the first drops were distilled in 1780. That’s why it’s on every one of our bottles of Jameson Irish Whiskey.
We believe that when we fear a bit less, we live a bit more. We laugh more, meet more people, experience new things. As a company it means we’re open to new possibilities, new neighbourhoods, new ways of making whiskey.
It’s not about being rash or reckless. It’s all about being unafraid to invite life and others in. Won’t you join us?
Ben Johnston (Designer, illustrator and letterer) & Chris Tse (Spoken Word Artist) come together in Toronto to depict what Sine Metu means to them.