Meals For Mates
Pernod Ricard launched ‘Meals for Mates’ and gave away 5600 free meals to out-of-work hospitality workers.
Our hospitality industry in Australia is one of the most dynamic in the world, driven by passion with people at its core. With the effects of COVID-19 growing to be unavoidable, people all over the world have been forced to rapidly change the way they live. As our favourite bars, pubs and restaurants across Australia close their doors, our hospo mates have been feeling it the most, with hundreds of thousands of hospo workers left without jobs. In these crazy and uncertain times, it’s on us to support the industry and give back to the people who have given us so much.
To help those most affected by the sudden changes caused by COVID-19, Pernod Ricard launched Meals for Mates – an initiative pledging over $100,000 worth of free meals via Deliveroo. In just two weeks, Meals for Mates provided a total of 5,600 meals for out-of-work hospitality workers across New South Wales, Victoria and Queensland. With every $25 code redeemed for Deliveroo, support was also given to our venues who remain open for home delivery. Here at Jameson, we have been overwhelmed reading the stories shared by hospo workers and are incredibly grateful to have been able to provide a small bit of happiness for those most impacted.
“"The impact of coronavirus on the hospitality industry is appalling. For the Mary’s team, it’s been about opening doors, not closing them…but the response from our community, as always, has been glorious."”
– Jake Smyth and Kenny Graham - Mary’s Group
Before launching Meals for Mates, we caught up with our friends within the hospitality community to hear their stories. Jay Cozma of Shady Pines spoke of how “financially crippling COVID-19 has been for so many people who weren’t expecting it, and won’t be able to manage their time through it”. Sabrina Sebastiani of Saga Lyte added to that by noting that for many, the reality is “making the choice between paying rent or affording food”. Amongst the distress and uncertainty twithin the hospitality industry, Jake Smyth and Kenny Graham from Mary’s highlighted the strength in hope within the community.
Meals for Mates not only provided an insight into the impact that COVID-19 has had on our industry, but it strengthened in our minds the solidarity of the hospitality community in these unsettling times. We hope it isn’t long until we can be back at our favourite watering holes, sharing our drop with our dearest mates. The continuous care and support that the hospitality community has shown to one another is only testament to how the industry will come back stronger than ever in times soon to come.