We debuted our new Bar Show Experience and taught guests how to Grow their Own Cocktail with our experts at the biggest bar show in Europe.
Jameson attended Bar Convent Berlin, the European biggest Bar Show attracting 15 000 bar industry professionals for 3 days with a new stand experience and 2h interactive workshop.
The John Jameson & Son – Whiskey Room + General Store
In an age where it seems we are only connected virtually, we’ve decided to create a space for people to meet, learn and share. A place to bring us all together – the Jameson way.
For the first time, Jameson opened the doors of The John Jameson & Son – Whiskey Room + General Store, an homage to one of the great institutions of Ireland: the Bar & grocer. A place where you can buy anything you need, from groceries to hardware. Also a bar where locals used to go after a day of work to get together and chat over a nip of whiskey.
Guestd stopped by, had a laugh with our hosts, met our Storyteller from the Jameson Distillery Bow Street, learned about Irish Whiskey with our expert from our Midleton distillery, sipped delicious cocktails made exclusively with local products made by the great Ania Kulak (Bortenfor -Oslo) and Chloe Merz (Angel’s Share – Basel) and best of all - met new friends.
To top it all off, they collaborated in the creation of a book with the best recommendations of bars, producers to meet, recipes to try and ingredients to taste.
Grow Your Own Cocktail Seminar
Following the launch of Grow your Own Cocktail web series, Jameson brought the initiative to Germany and hosted a Grow your Own Cocktail seminar, discussing local sourcing, urban farming and sharing techniques about growing in a bar and flavour preservation.
ANIA KULAK (Bortenfor, Oslo)
FILIP KASZUBSKI, (Bar Manager, Velvet)
DEACON DUNLOP & ANNE KAULFUß (Ackerpulco Farm)
Our experts ANIA KULAK (Bortenfor, Oslo), FILIP KASZUBSKI, (Bar Manager, Velvet), DEACON DUNLOP & ANNE KAULFUß (Ackerpulco Farm), shared their experience and expertise during this 2-hour hands on workshop.