Jameson Beard Day
World Beard Day is celebrated around the world by beard enthusiasts on September 4th. In Ghana, Jameson partners with bearded devotees to bring this celebration to life.
In Ghana, Jameson partners with bearded devotees to bring this celebration to life. For years, Ghanaian men have proudly worn their beards as part of their identity. More than the pure esthetics of it, beards have become a culture and the men who carry their beards belong to a tribe. From the daily routines behind caring for beards to the weekly barber cuts, they prove to themselves everyday a beard is a commitment.
To honor these bearded communities, Jameson has featured them through a series of videos and photos show casing their culture to the world. Our video on bearded talks takes a deep dive into the Beard Culture in Ghana, navigating you through the depths of carrying a beard, the daily judgements, and the wholesomeness.
Our photo selection and short clips will show you bearded brothers behind our lens, showing off their beards and posing with their favorite whisky.
Join us at our partner barbing studios Nate the Barber and Foreigner’s Parlor Gh every weekend throughout September for a Sip & Cut: the concept of having your beard cut while having your favorite whisky on us. Send us your picture while you’re at it and stand the chance of winning a surprise gift, curtesy of Jameson. This will come in addition to a coupon that’ll give you a 10% discount off the purchase of a Jameson 1l or 75cl on Jumia Party until December 2021.