Jameson Select Reserve Asiye Campaign
The Asiye campaign is a story of collective progress, grounded in the idea that success isn’t an individual pursuit but rather a collective effort. Shifting the narrative from the conventional ‘me’ to an authentic and uplifting ‘we’.
Move over wine and Champagne, the best new food and drink flavour partnership is whiskey. Irish Whiskey is highly versatile and lends itself to a range of cocktails. Mix it up next time you go out. No need to mingle to have some fun.
Kwesta’s #jamesonstayinn track
By teaming up with the SAMA-winning and record-setting rapper Kwesta, we at Jameson gave aspiring rappers the chance to collaborate with Kwesta. After going through over 1000 entries, Kwesta finally crowned K1 Jaxe (real name Ayanda Mokgopa) as the Rap A Verse winner.
In a whiskey world that tells people how to dress and behave – even what level of success you need to reach just to be worthy of glass – we believe it is time to make room for the times, people and places with which you can have a glass of Jameson
Kabelo Moremi, also known as “Fratpacker”, works in the space of reality and entertainment for various TV channels. He is one half of SAHHA nominated hip-hop duo FRATPACK and one third of the popular hip-hop podcast,
Shane Cooper is known as one of the most progressive young jazz artists and double bassists in South Africa, having won the SAMA (South African Music Award) in 2014 for Best Jazz Album, and performing and/or recording with artists like Lionel Loueke