MIX, DON’T MINGLE
SAMA-winning and record-setting rapper and songwriter, Kwesta, will share the microphone with spoken word artist, Belita Andre on Thursday 25 March. The pair will do a mash-up of Kwesta’s rap and Andre’s poetry during Nights with Zweli on 947, with the studio live stream featured on the Jameson SA Youtube page from 7pm to 8pm.
The radio takeover is part of Jameson Irish Whiskey’s ‘Mix, don’t Mingle’ campaign which puts responsible behaviour centre-stage. “It’s great that brands assist the government to raise awareness and urge their consumers to stay safe and act responsibly,” Belita Andre commented. “I am very excited to share the poem I wrote, especially for this campaign, which highlights how important it is to stay safe during these times”.
To add weight to the public visibility of the campaign, Jameson has updated their billboards at three iconic sites around Johannesburg to be more COVID-19 compliant by putting face masks on their bottles - at Braamfontein (60 Juta street), Melrose Arch (next to the M1) and on the corner of Witkoppen & Main in Fourways.
“Jameson has always been a brand that connects people through culture and for the past year we’ve had to look for creative ways to engage with our loyal consumers and to support our partners,” said Beatrice Marfleet, Marketing Manager of Jameson and Irish Whiskey at Pernod Ricard SA.
According to Marfleet, 'Mix don’t Mingle’ is the natural next evolution of the digital campaign the brand ran with Kwesta and Glen Biderman-Pam in 2020: ‘Jameson Connects: The Stay Inn’ which showcased virtual performances, comedy and discussions. The Stay Inn essentially moved what Jameson consumers would have experienced on a night out, to the comfort of their own homes, accompanied by the bespoke offering of Jameson.
“Jameson will continue to bring consumers these great moments, but our priority now is to stay safe and at the same time do all we can to help the economy grow. We are all in this fight together, and the only way we can make a difference is to wear our masks when out in public, socially distance, drink responsibly and support local businesses.” Marfleet, explained, outlining everything the messaging behind ‘Mix don’t Mingle’ encompasses.
In line with ‘Mix don’t Mingle’ Jameson is spotlighting local businesses and giving away dining experiences to the value of R3 000 each at three of Johannesburg’s most popular restaurants: Dos Manos at Pablo House in Melville, The Royale in Craighall and The Great Dane in Braamfontein. Consumers can keep an eye out on Jameson’s social pages on how to enter this competition. There will also be more information on the Nights with Zweli show on 947 between 7pm to 8pm on Thursday, 25 March, which features Kwesta and Belita Andre. When you stay in, pour yourself the perfect Jameson Mix with a selection of surprising cocktail recipes.