{"id":2981273,"date":"2025-01-10T16:01:00","date_gmt":"2025-01-10T16:01:00","guid":{"rendered":"https:\/\/www.jamesonwhiskey.com\/?page_id=2981273"},"modified":"2025-02-17T16:22:54","modified_gmt":"2025-02-17T16:22:54","slug":"footballmanager-stevesidwell-tonyjameson","status":"publish","type":"page","link":"https:\/\/www.jamesonwhiskey.com\/en-gb\/football-hub\/footballmanager-stevesidwell-tonyjameson\/","title":{"rendered":"Must Be A Jameson Football Manager"},"content":{"rendered":"<section id=\"block_493f49b8ca8f2da855c7a1fd70a699cc\" class=\"hero hero-halfscreen  lazy\" data-assetkey=\"hero-halfscreen\" data-colour_filter='none' data-colour_filter_opacity='51'>\n\t\t\n\t<div class=\"hero-halfscreen__img_content\">\n\t\t\t\t\t<div class=\"hero-halfscreen__img_content-breadcrumbs\">\n\t\t\t\t\t\t\t\t\t            \n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t\t\t\n\n                        \n        <picture class=\"hero-halfscreen__picture\">\n\t\t\t<source media=\"(min-width: 768px)\" class=\"hero-halfscreen__source hero-halfscreen__source--desktop\" srcset=\"https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-768 768w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-500 500w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-420 420w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-400 400w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-375 375w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-360 360w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-320 320w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-300 300w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-275 275w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-200 200w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-100 100w, \" sizes=\"(min-width: 1440px) 100vw, (min-width: 1024px) 1024px, (min-width: 768px) 768px\">\n\t\t\t<source class=\"hero-halfscreen__source hero-halfscreen__source--mobile\" srcset=\"https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-768 768w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-500 500w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-420 420w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-400 400w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-375 375w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-360 360w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-320 320w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-300 300w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-275 275w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-200 200w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-100 100w, \" sizes=\"(min-width: 768px) 768px, (min-width: 500px) 500px, 250px\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"hero-halfscreen__image\" src=\"https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_BTS_207_4x5_FINAL-1-1.jpg?tr=q-80,w-787\" width=\"787\" height=\"981\" alt=\"\" role=\"presentation\">\n\t\t<\/picture>\n\t<\/div>\n\n\t<div class=\"hero-halfscreen__content\">\n                \n\t\t\n\t\t<h1 class=\"h1\">Must Be A Jameson Football Manager<\/h1>\n\n\t\t\t\t\t<div class=\"hero-halfscreen__content-intro wysiwyg\">\n\t\t\t\t<p><span style=\"font-weight: 400;\"><span class=\"TextRun SCXW140691227 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140691227 BCX8\"><span data-teams=\"true\">It\u2019s said that being a football manager is a lonely job, but we&#8217;ve been on a mission to turn that statement on its head. Working with the team at the much-loved Football Manager game, we challenged the entire community to take iconic League Two side Newport County to the third tier of English football, with retired professional footballer Steve Sidwell leading the charge in his first ever managerial role. He joined comedian and Football Manager fanatic Tony Jameson to co-host \u201cMust Be A Jameson Manager\u201d, an interactive Football Manager Twitch challenge created by Jameson Irish Whiskey, official spirits partner of the EFL.\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">On 14th February, the blossoming \u2018bromance\u2019 between football legend Steve Sidwell and Twitch streamer Tony Jameson came to the fore, as the unlikely duo managed to guide the mighty Newport County to virtual promotion after a blockbuster Football Manager online campaign.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">There were many ups, and of course, a few downs along the away, but with the Football Manager community coming out in full force to offer their support (and much needed advice), it was never really in doubt.<\/span><span data-ccp-props=\"{}\"> A b<\/span><span data-contrast=\"auto\">ig thanks everyone who watched the streams, chucked in their two cents and followed our journey to the \u2018promised land\u2019, we couldn\u2019t have done it without you! However, the question remains\u2026 do we run it back again next year?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section id=\"block_4b1e6f686d114f005cae7214b28aa871\"\n         class=\"content-one-column content-one-column--bg-light_cream full-width lazy\n        \n        \n        \" data-assetkey=\"content-one-column\">\n    <div class=\"content-one-column__content\">\n        \n                <div class=\"content-one-column__heading\">\n                            <h2 class=\"h1\">Check out the latest highlights<\/h2>\n                    <\/div>\n\n        \n                                                                                <div class=\"content-one-column__embed\">\n                                \n            <div class=\"video\" role=\"region\" aria-label=\"Video Content\">\n        <div class=\"video__inner\">\n            <button\n            id=\"youtube-player-04f70083dda78117b6ee5ddfbabf70c2\"\n            class=\"youtube-player\"\n            type=\"button\"\n            aria-label=\"Play video\"\n            data-id=\"m8dTINW0MWU\">\n            <!-- JS injects thumbnail + play icon -->\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <script>\n        function labnolIframe(wrapper) {\n            const id = wrapper.dataset.id;\n            const iframe = document.createElement('iframe');\n            iframe.src = 'https:\/\/www.youtube.com\/embed\/' + id + '?autoplay=1&rel=0';\n            iframe.title = 'YouTube video';\n            iframe.setAttribute('frameborder', '0');\n            iframe.setAttribute('allowfullscreen', '1');\n            iframe.setAttribute('allow', 'accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture');\n            iframe.setAttribute('referrerpolicy', 'strict-origin-when-cross-origin');\n            iframe.loading = 'lazy';\n            iframe.className = 'youtube-player';\n            wrapper.replaceWith(iframe);\n        }\n\n        function initYouTubeVideos() {\n            const btn = document.getElementById('youtube-player-04f70083dda78117b6ee5ddfbabf70c2'); \/\/ this is a <button>\n            if (!btn) return;\n            const id = btn.dataset.id;\n\n            \/\/ Poster (decorative)\n            const img = document.createElement('img');\n            img.src = ('https:\/\/www.jamesonwhiskey.com\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_03-5_1540x1060-1.jpg' !== '') ? 'https:\/\/www.jamesonwhiskey.com\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_03-5_1540x1060-1.jpg' : ('\/\/i.ytimg.com\/vi\/' + id + '\/hqdefault.jpg');\n            img.alt = '';\n            btn.appendChild(img);\n\n            \/\/ Play icon (decorative)\n            const icon = document.createElement('div');\n            icon.className = 'play-icon';\n            icon.innerHTML =\n                '<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"75\" height=\"75\" aria-hidden=\"true\" focusable=\"false\">' +\n                '<g fill=\"none\" fill-rule=\"evenodd\">' +\n                    '<circle cx=\"37.5\" cy=\"37.5\" r=\"36.5\" fill=\"#000\" stroke=\"#FFF\" stroke-width=\"2\"><\/circle>' +\n                    '<path fill=\"#FFF\" d=\"M30.895 23.695a2.344 2.344 0 0 1 2.438.178l16.406 11.72a2.344 2.344 0 0 1 0 3.815L33.333 51.127a2.344 2.344 0 0 1-3.708-1.908V25.78c0-.878.49-1.683 1.27-2.086Z\"><\/path>' +\n                '<\/g>' +\n                '<\/svg>';\n            btn.appendChild(icon);\n\n            \/\/ Native <button> already handles Enter\/Space\n            btn.addEventListener('click', () => labnolIframe(btn));\n        }\n\n        document.addEventListener('DOMContentLoaded', initYouTubeVideos);\n    <\/script>\n\n    <style>\n        \/* 16:9 wrapper and button reset *\/\n        .youtube-player {\n            position: relative;\n            display: block;\n            width: 100%;\n            background: #000;\n            margin: 0;               \/* remove stray gaps *\/\n            padding: 0;              \/* button reset *\/\n            border: 0;               \/* button reset *\/\n            line-height: 0;          \/* prevent inline-gap *\/\n            cursor: pointer;         \/* affordance before play *\/\n            \/* Modern aspect ratio *\/\n            aspect-ratio: 16 \/ 9;\n        }\n\n        \/* Fallback for older browsers *\/\n        @supports not (aspect-ratio: 16 \/ 9) {\n            .youtube-player { height: 0; padding-bottom: 56.25%; overflow: hidden; }\n        }\n\n        \/* Anything inside fills the box *\/\n        .youtube-player > * {\n            position: absolute;\n            inset: 0;\n            width: 100%;\n            height: 100%;\n        }\n\n        \/* Iframe layer *\/\n        .youtube-player iframe {\n            z-index: 2;\n            background: transparent;\n        }\n\n        \/* Poster image *\/\n        .youtube-player img {\n            z-index: 1;\n            display: block;\n            object-fit: cover;\n            border: 0;\n            transition: filter .2s ease;\n        }\n        .youtube-player:hover img { filter: brightness(75%); }\n\n        \/* Play icon container (your <svg> is injected) *\/\n        .youtube-player .play-icon {\n            position: absolute;\n            pointer-events: none;\n            z-index: 2;\n            display: grid;\n            align-content: space-around;\n            justify-content: space-around;\n        }\n\n        \/* Accessible focus *\/\n        .youtube-player:focus-visible {\n            outline: 2px solid currentColor;\n            outline-offset: 3px;\n        }\n    <\/style>\n                    <\/div>\n                                        <\/div>\n\n    <\/section>\n\n\n\n<section id=\"block_c7910be24134976d09a58e9f5e16d97a\" class=\"content-two-column lazy full-width content-two-column--template-default content-two-column--orientation-default content-two-column--bg-dark content-two-column--bg-img-default content-two-column--bg-img-color-none \" style=\"--bgImageColourFilter: 90%\" data-assetkey=\"content-two-column\">\n    <div class=\"content-two-column__wrapper\">\n        <div class=\"content-two-column__text\">\n            \n\n<div class=\"subheading content-two-column__subheading\">\n        <div class=\"subheading__line\"><\/div>\n    \n    <span class=\"h6\">JAMESON X FOOTBALL MANAGER<\/span>\n<\/div>\n\n                        <div class=\"content-two-column__heading\">\n                                    <h2 class=\"h1\">What to expect&#8230;<\/h2>\n                            <\/div>\n\n            \n            <div class=\"content-two-column__content wysiwyg\">\n                <p><span class=\"TextRun SCXW119983801 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119983801 BCX8\">Combining Steve\u2019s on pitch <\/span><span class=\"NormalTextRun SCXW119983801 BCX8\">expertise<\/span><span class=\"NormalTextRun SCXW119983801 BCX8\"> with Tony\u2019s Football Manager gaming savvy does sound like a <\/span><span class=\"NormalTextRun SCXW119983801 BCX8\">recipe<\/span><span class=\"NormalTextRun SCXW119983801 BCX8\"> for success. But there was one playful twist\u2026 this wasn&#8217;t <\/span><span class=\"NormalTextRun SCXW119983801 BCX8\">just about Steve<\/span><span class=\"NormalTextRun SCXW119983801 BCX8\"> and Tony. The Football Manager <\/span><span class=\"NormalTextRun SCXW119983801 BCX8\">community<\/span><span class=\"NormalTextRun SCXW119983801 BCX8\"> were the real gaffers, helping make all the critical decisions, from squad selections to in-game tactics, steering the team\u2019s fate in real time, through the Twitch live chat.\u00a0<\/span><\/span><\/p>\n<p>Head to our <a href=\"https:\/\/www.jamesonwhiskey.com\/en-gb\/football-hub\/\">football hub<\/a> to find out how else we&#8217;ve been celebrating the beautiful game.<\/p>\n\n            <\/div>\n\n            \n        <\/div>\n\n        <div class=\"content-two-column__media\">\n                                                                                                                                                                        <picture class=\"content-two-column__picture\">\n                        <source class=\"content-two-column__source\" srcset=\"https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-420 420w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-400 400w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-375 375w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-360 360w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-320 320w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-300 300w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-275 275w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-200 200w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-100 100w, \" sizes=\"(min-width: 1024px) 100vw, (min-width: 768px) 768px, (min-width: 414px) 500px, 250px\">\n                        <img decoding=\"async\" loading=\"lazy\" class=\"content-two-column__image\" src=\"https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_04-3_483x483-1.jpg?tr=q-80,w-483\" width=\"483\" height=\"483\" alt=\"jj 2371 pruk gaming web 04 3 483x483\">\n                    <\/picture>\n                                    <\/div>\n    <\/div>\n\n    \n    \n    <\/section>\n\n\n\n<section id=\"block_7fe56242d87fe9ed980590d57a37bc91\" class=\"content-two-column lazy full-width content-two-column--template-default content-two-column--orientation-inverted content-two-column--bg-light content-two-column--bg-img-default content-two-column--bg-img-color-none \" style=\"--bgImageColourFilter: 90%\" data-assetkey=\"content-two-column\">\n    <div class=\"content-two-column__wrapper\">\n        <div class=\"content-two-column__text\">\n            \n                        <div class=\"content-two-column__heading\">\n                                    <h2 class=\"h1\">What does the gaffer have to say?<\/h2>\n                            <\/div>\n\n            \n            <div class=\"content-two-column__content wysiwyg\">\n                <p><span style=\"font-weight: 400;\">\u201cI\u2019m really excited to work with Jameson, an iconic brand doing some brilliant work as a proud partner of the EFL. Whilst it won\u2019t be easy to get Newport into the promised land, I can assure you that Tony and I will leave no stone unturned as we look to make the local South Wales community proud,\u201d says Steve Sidwell.<\/span><\/p>\n\n            <\/div>\n\n            \n        <\/div>\n\n        <div class=\"content-two-column__media\">\n                                                                                                                                                                        <picture class=\"content-two-column__picture\">\n                        <source class=\"content-two-column__source\" srcset=\"https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_03-5_1540x1060.jpg?tr=q-80,w-1440 1440w, https:\/\/ik.imagekit.io\/cvygf2xse\/jamesonwhiskey\/wp-content\/uploads\/2025\/01\/JJ_2371_PRUK_Gaming_WEB_03-5_1540x1060.jpg?tr=q-80,w-1280 1280w, 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