Asiye
Winning As One
For most, “Asiye”, a South African colloquialism, means “let’s go together”. But for us it is so much more. It is a cry that stands at the forefront of Jameson Select Reserve, which reimagines success as collective progress rather than individual effort.
You see, most whiskey brands claim that the road to real success is walked alone. But those who have reached the highest heights will tell you that it’s only possible through community. Asiye exists to highlight and celebrate this truth.
As a whiskey crafted specifically for the South African palate, Jameson Select Reserve began a movement focusing on what it means to find success in the SA context. With nutty notes alongside the smooth sweetness of spice and vanilla, it’s the perfect taste to complement a toast to what has been achieved together.
Winning As One
For some real-life examples of the Asiye spirit, learn the stories of our closest Asiye family. From the multi-talented actor/entrepreneur Thapelo Mokoena, to the ever-rising Chef Nti, to the fearless queer rights activist and Feather Awards co-founder, Thami Dish, each has a unique story – with the common theme that none could have done it alone.
Through Asiye, Jameson Select Reserve aims to create a space in culture for like-minded individuals to gather, share conversation and inspire continued growth as a community.
After all, we only win when we all win – and that’s what #WidenTheCircle is all about.
Join the Asiye movement by following Jameson SA on social. Share your successes, acknowledge your collaborators and show us how you celebrate using with #Asiye.
@JamesonSA on Facebook, Twitter and Instagram