{"id":82828,"date":"2022-06-10T13:37:10","date_gmt":"2022-06-10T13:37:10","guid":{"rendered":"https:\/\/www.jamesonwhiskey.com\/?post_type=article&p=82828"},"modified":"2022-06-27T16:55:21","modified_gmt":"2022-06-27T16:55:21","slug":"mix-dont-mingle","status":"publish","type":"article","link":"https:\/\/www.jamesonwhiskey.com\/en-za\/article\/mix-dont-mingle\/","title":{"rendered":"Mix Dont Mingle"},"content":{"rendered":"
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CATEGORY_MIX_DON’T_MINGLE<\/h2>\n <\/div>\n\n\t\t

Mix Don’t Mingle<\/h1>\n\n\t\t\t\t\t
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SAMA-winning and record-setting rapper and songwriter,\u00a0Kwesta<\/b>, will share the microphone with spoken word artist,\u00a0Belita Andre<\/b>\u00a0on Thursday 25 March.<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\n\t\t\t<\/div>\n<\/section>\n\n\n \n

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MIX, DON\u2019T MINGLE<\/h2>\n <\/div>\n\n \n
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The pair will do a mash-up of Kwesta\u2019s rap and Andre\u2019s poetry during\u00a0Nights with Zweli<\/i>\u00a0on 947, with the studio live stream featured on the\u00a0Jameson SA Youtube page<\/b><\/a> from 7pm to 8pm.<\/p>\n

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The radio takeover is part of Jameson Irish Whiskey\u2019s \u2018Mix, don\u2019t Mingle<\/i><\/b>\u2019 campaign which puts responsible behaviour centre-stage. \u201cIt\u2019s great that brands assist the government to raise awareness and urge their consumers to stay safe and act responsibly,\u201d Belita Andre commented. \u201cI am very excited to share the poem I wrote, especially for this campaign, which highlights how important it is to stay safe during these times\u201d.<\/p>\n

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To add weight to the public visibility of the campaign, Jameson has updated their billboards at three iconic sites around Johannesburg to be more COVID-19 compliant by putting face masks on their bottles – at Braamfontein (60 Juta street), Melrose Arch (next to the M1) and on the corner of Witkoppen & Main in Fourways.<\/p>\n

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\u201cJameson has always been a brand that connects people through culture and for the past year we\u2019ve had to look for creative ways to engage with our loyal consumers and to support our partners,\u201d said\u00a0Beatrice Marfleet, Marketing Manager of Jameson and Irish Whiskey at Pernod Ricard SA<\/b>.<\/p>\n

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According to Marfleet, ‘Mix don\u2019t Mingle<\/b>\u2019 is the natural next evolution of the digital campaign the brand ran with\u00a0Kwesta<\/b>\u00a0and\u00a0Glen Biderman-Pam<\/b>\u00a0in 2020: \u2018Jameson Connects: The Stay Inn\u2019 which showcased virtual performances, comedy and discussions. The Stay Inn essentially moved what Jameson consumers would have experienced on a night out, to the comfort of their own homes, accompanied by the bespoke offering of Jameson.<\/p>\n

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\u201cJameson will continue to bring consumers these great moments, but our priority now is to stay safe and at the same time do all we can to help the economy grow. We are all in this fight together, and the only way we can make a difference is to wear our masks when out in public, socially distance, drink responsibly and support local businesses.\u201d\u00a0Marfleet<\/b>, explained, outlining everything the messaging behind \u2018Mix don\u2019t Mingle<\/i><\/b>\u2019 encompasses.<\/p>\n

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In line with \u2018Mix don\u2019t Mingle<\/i><\/b>\u2019 Jameson is spotlighting local businesses and giving away dining experiences to the value of R3 000 each at three of Johannesburg\u2019s most popular restaurants: Dos Manos at Pablo House in Melville, The Royale in Craighall and The Great Dane in Braamfontein. Consumers can keep an eye out on Jameson\u2019s social pages on how to enter this competition. There will also be more information on the Nights with Zweli show on 947 between 7pm to 8pm on Thursday, 25 March, which features\u00a0Kwesta<\/b>\u00a0and\u00a0Belita Andre<\/b>. When you stay in, pour yourself the perfect Jameson Mix with a selection of surprising\u00a0cocktail recipes<\/b><\/a>.<\/p>\n\n <\/div>\n <\/div>\n\n <\/section>\n\n\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":89327,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Mix, Don't Mingle | Jameson Whiskey","_seopress_titles_desc":"Explore the art of mixing cocktails with Jameson whiskey. Learn how to create unique and flavorful drinks that will impress your friends and elevate your gatherings.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"our-world-category":[],"article_category":[494],"class_list":["post-82828","article","type-article","status-publish","format-standard","has-post-thumbnail","hentry","article_category-journalarticle"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/article\/82828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/comments?post=82828"}],"version-history":[{"count":0,"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/article\/82828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/media\/89327"}],"wp:attachment":[{"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/media?parent=82828"}],"wp:term":[{"taxonomy":"our-world-category","embeddable":true,"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/our-world-category?post=82828"},{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/www.jamesonwhiskey.com\/en-za\/wp-json\/wp\/v2\/article_category?post=82828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}