CALLING ALL BARTENDERS!
This year’s compeition has been designed to empower you to share your passion for your locality, while inspiring your global bar community with your creativity and mastery of your craft.
We know that true innovation comes from embracing the diversity of local flavours, methods, techniques and cultural traditions that make our world so vibrant and we’re excited to see how you can incorporate those elements into your drink to create an unforgettable cocktail experience with Jameson Black Barrel at it’s heart.
Whats the Prize?
BIGGER & BETTER!
We’re bringing 25 x ‘Regional Winners’ on a 3 day, all expenses paid trip to the world famous Midleton Distillery in Ireland, home of Jameson Black Barrel Irish Whiskey, along with 100+ global bar community to attend the ‘Jameson HOSTS Global Summit‘ in September 2024. Check out the 2023 wrap vid >
Oh, and €500 EACH!
BUT THATS NOT ALL!!
Our top 3 x ‘Global Champions’ will each win an additional €5,000!!
AND MOST IMPORTANTLY
Access to our dedicated Mentorship Sessions hosted by industry heros to drive your growth in key areas such as:
- Brand building & creative identity – Remy Savage.
- Social media strategy & content creation – Danil Nevsky.
- Bar operations & management – Ezra Star & Beckaly Franks.
Got your attention? Great!
Come on in and we’ll fill you in on the details..
WHATS INVOLVED?
HOW TO ENTER
THE CHALLENGE
Design a cocktail inspired by your locality (a local ingredient, method, technique, craft, person, place or combination of the above) that accentuates the flavour profile of Jameson Black Barrel and tell us why it works so well as the base spirit for your cocktail?
Next, blend together your creativity, cocktail design and flavour analysis to create an engaging and impactful 30-60 second video that brings your personality to life, while inspiring your global bar community with your passion for your craft and your locality.
TO ENTER:
1. Film yourself presenting your cocktail in a 30 – 60 seconds (portrait) video and post it to your instagram account, using our competition hashtags: #JamesonBartenderSeries2024 #Competition #Bartenders #JamesonBlackBarrel
2. Ensure your Instagram account is public so we can see your video until Friday June 7th 2024.
3. Upload your high quality video to a file sharing site (e.g. wetransfer.com) and share the link with us via the entry form below, viewable from April 1st to May 15th so that we can download and review your video.
4. Complete the entry form below, ensuring you include a link to your downloadable video and agree to the terms & conditions.
5. Follow @JamesonHOSTS (IG) for all competition updates.
JUDGING CRITERIA
SIGN UP TO STAY INFORMED
NEWSLETTER
MEET THE JUDGES
DANIL NEVSKY
Danil Nevsky (@cocktailman) is rated #2 most influential in the hospitality industry 2023 and recently won the award for Best Social Media Account at the Bartender’s Choice Awards 2023. Dan is also founder & CEO of Indie Bartender, a company solely committed to elevating the bar industry by supporting professionals, one at a time.
MEET THE JUDGES
PRIYANKA BLAH
Priyanka Blah (@priyankablah) is the Founder & Editor of global cocktail and spirits website – The Dram Attic, a platform that focuses on shining the spotlight on the movers and shakers of the beverage world, highlighting the best drinking experiences across the globe.
She is also Academy Chair for Asia’s 50 Best Bars and The World’s 50 Best Bars and a regular juror at international spirits competitions. When she isn’t at her favourite bar or mixing drinks at her home bar, she sells craft spirits across continents, and diligently documents cocktail culture for future generations to read about.
MEET THE JUDGES
ETHAN LIU
Ethan Liu (@ethan_bartender) is a Beijing native who grew up in the United States since high school. At the age of 19, he started to work in night clubs, restaurants, and lounge bars. He has over 20 years of experience in the F&B industry, and is fluent in both English & Mandarin. In 2012, he moved back to China, and continued his journey in F&B. At the end of 2021, he founded the independent bar CMYK project in Changsha. CMYK won “Best New Bar of Year” & “Best Cocktail Menu” at the 2022 DRiNK Awards, and was named in World 50 Best Discovery in early 2024.
COMPETITION
IMPORTANT INFORMATION
1. This competition is open to all entrants globally (excluding the USA), subject to our Terms & Conditions. We apologise for any inconvenience this may cause to our US friends!
2. You can review our full terms & conditions for your specific market on the ‘Entry form’ below by selecting your country from the drop down menu, then ‘Terms & conditions document’.
3. You must be a bar professional within the past 5 years or currently working professionally within the drinks industry to enter this competition.
4. If using other spirit based products, we encourage you to use any of the Pernod Ricard portfolio products, otherwise such products must be referred to generically (omitting brand names and any branded visual references) e.g. vodka, rum, stout etc in non-branded bottles.
5. All video submissions containing language must either be in the English language or contain English subtitles.
6. Unsuccessful entrants will not be notified directly. Please refer to @JamesonHOSTS (IG) for competition updates
7. This is a virtual competition in phase 1, so no taste testing will take place. Our judging panel will use their extensive knowledge of mixology to asses submissions from each entrant. However, in phase 3 our top 10 drinks will be taste tested by 100+ global bartenders who will vote to decide our 3 x ‘Global Champions’.
Phase 1: 25 x ‘Regional Winners’ are announced based on each participants video submission.
Phase 2: Top 10 x ‘Global Finalists’ are announced based on each participants video submission (no additional video submission required).
Phase 3: All bar community guests attending the ‘Jameson HOSTS Global Summit’, including our ‘Regional Winners’ will taste test the ‘Top 10 Global Finalists’ cocktails and vote to determine our 3 ‘Global Champions’.
8. Our 25 x ‘Regional Winners’ will be selected according the following market breakdown:
Bulgaria x 3 | Ireland x 3 | Australia x 2 | New Zealand x 1 | UAE x 1 | Kazakhstan x 4 | Sweden x 2 | UK x 2 | Switzerland x 3 | Thailand x 1 | Rest of World (excl US) x 3
9. If local laws prohibit you from posting your entry on instagram, you do not have to complete this element of the entry process and can still enter as long as you are legally compliant with local laws.
COMPLETE THIS FORM TO ENTER FROM APRIL 1ST – MAY 15TH 2024. VIEW YOUR COUNTRIES TERMS & CONDITIONS BY SELECTING YOUR COUNTRY FROM DROP-DOWN LIST BELOW, THEN SELECT THE ‘TERMS & CONDITIONS DOCUMENT’ LINK BELOW.
ENTRY FORM
TOP VIDEO TIPS
HOW TO PERFECT YOUR SHOOT
INSPIRATION
2023 GLOBAL CHAMPIONS
ALL YOU NEED TO KNOW
JAMESON BLACK BARREL
A tribute to the cooper’s method of charring barrels. Charring is an age-old method for invigorating barrels, but these days we use double charred barrels by choice rather than through necessity.
Matured in a combination of American oak, sherry casks and double charred bourbon barrels, Jameson Black Barrel is a blend of ‘small batch’ grain and traditional Irish Pot Still whiskeys.
Time spent maturing in these barrels lends this whiskey intensified notes of vanilla sweetness and caramel, alongside toasted wood, fruit, and warm spice.
The Whiskey
A complex blend of whiskeys, with some noteworthy component parts:
- A unique small batch grain whiskey, distilled only one week per year.
- Blended with a higher proportion of Irish Pot Still whiskey, adding a robust creamy finish.
- Matured in a combination of American oak, Spanish Sherry Cask and Double Charred Bourbon barrels.
TASTING NOTES
AWARDS
RECENT
NOTEWORTHY ACCOLADES
Black Barrel is the trade up whiskey, for elevated drinks moments… but ‘showing off’ or ‘being exclusive’ have never really been our style. The drinks and the setting may be super premium, but the moment is still about real authentic connections.
Black Barrel takes the occasion One Step Further… allowing you to trade up, without changing who you are. Super Premium, but still without the pretense.
And of course, there’s the Taste, we went One Step Further to create.
Another level of smoothness, delivered in every bottle, in every sip, and in every cocktail.
But don’t take our word for it, the below awards speak louder than words!
