What does Sine Metu mean? Well, it’s our family motto. The motto itself was awarded to the Jameson family back in the 1500’s for their bravery in battling pirates. More importantly, it’s inspired us since the first drops were distilled in 1780. That’s why it’s on every one of our bottles of Jameson Irish Whiskey.

Sine Metu is a permanent belief and attitude we have at Jameson. We believe that living by Sine Metu can allow us all to laugh more, meet more people, experience new things. As a company it means we’re open to new possibilities, new connections, new ways of making whiskey.

It’s not about being rash or reckless. It’s all about being unafraid to invite life and others in.

To find out more, follow at @SineMetuSpirits on Instagram.


The Story of John Jameson


Discover the story of John Jameson, the fearless founder of Jameson Irish Whiskey.

Please enjoy Jameson Irish Whiskey® Responsibly