St Patrick's Day isn't really a celebration of Ireland, but rather, the spirit of the people who live here. #BeOriginal is about encouraging people to ignore convention and celebrate as they see fit on March 17th. If we racked our brains we could suggest an ideal whiskey to pair with your celebrations and share with your friends, but aside from that that it's your call.

Watch the video and see what it means to Be Original on St. Patrick’s Day.

Jameson | BeOriginal

On St. Patrick’s Day we celebrate our patron saint. We celebrate Irish characters and Irish characteristics. And in typical Irish fashion, this celebration has opened to the world. We want to celebrate more than just a place on the map, because for us it’s about celebrating an attitude rather than a place. Celebrate St. Patrick’s Day your own way, show us how it’s done. Be Original.