Sine Metu. It means “without fear”. It hangs proudly on our crest.
It’s a code John Jameson lived by, a code he embodied. When he stepped off that ship in Dublin to start his distillery, he did so with bravery. With a clear vision and a tireless passion. A passion for his Irish whiskey, each step of the process from grain to glass.
Today that same spirit lives on in our Jameson family; our cooper, our distiller, our archivist, and the many dedicated individuals at our Distillery. Sine Metu. It’s from our family. It’s on our bottle. It’s in our hearts. It’s in every glass.
Click the video above to learn more.