We’re excited to share with you, some exclusive behind the scenes content of our launch night, in celebration of Jameson becoming the official whiskey partner of the English Football League!

Featuring the legends: David Prutton, Maisie Adam, Adebayo Akinfenwa, Bianca Westwood and Dion Dublin, this four year partnership kicked off with a quiz show at classic football shirts on 25th July.


Sky Sports’ David Prutton led the Jameson Kick Off Quiz Night – a gameshow event featuring former Wycombe Wanderers striker, Adebayo Akinfenwa and comedian and Leeds United fan, Maisie Adam as team captains.

TV presenter Bianca Westwood and 100 Club member, now Cambridge United football director, Dion Dublin joined in on the fun as panellists.

efl partner launch, football, classic football shirts, london, uk 25 jul 2023

The partnership with EFL is Jameson’s first foray into English professional football and builds on the brand’s work within the grassroots football space following its ongoing nationwide sponsorship of the biggest small-side pitch provider in the UK, Powerleague.

As an Official Partner of the EFL, Jameson will have a presence with all 72 Member Clubs across the Sky Bet Championship, League One and League Two, along with the EFL’s five Wembley finals. Additionally, the brand will have a presence on the EFL website, digital and social media channels.

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Team captain, Adebayo Akinfenwa said: “Jameson and the EFL – what a combination. To have a big brand like Jameson come on board really shows the attraction of the EFL.

“Forget your Premier League and League Cup trophies and your Player of the Year awards, being part of the Jameson Kick Off Quiz Night has been a real career highlight.

“Unfortunately I just couldn’t get the win over Mr Dublin.”

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Fellow team captain, Maisie Adam added: “I’ve had good old fashioned time tonight, and it’s really cool to see a brand like Jameson supporting football clubs that are integral to the community.

“Jameson are all about ‘togetherness’, if you look at the panel tonight, you can see three ex-footballers, a TV presenter, a comedian and two magazine editors chatting football. To me, that’s bringing people together.

“What a dream to represent Leeds on the panel tonight. I think we’re all looking forward to an exciting new season ahead.”

efl partner launch, football, classic football shirts, london, uk 25 jul 2023

We hope you enjoyed this behind the scenes look into our epic kick off with the English Football League. Stay tuned for more, we’ve got 4 seasons of content and collaboration with the EFL to come!

Sláinte! 🥃