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Expanding the football space

Jameson x Powerleague

Over the course of 2022, Jameson has been expanding its work within the football space with a number of collaborations, including designing bespoke shirts with Lovers FC and media partnership to launch these with Versus.

When football’s at its best, it brings people together like nothing else and Powerleague has been doing exactly that for close to 20 years. In September 2022, Jameson partnered with the 5-a-side operator to be an official sponsor, continuing Jameson’ recent tradition of combining the love of football with the camaraderie of good times.

As well as spirit exclusivity, the partnership includes pitchside branding across 12 Powerleague sites, including Shoreditch, Birmingham, Manchester, Nottingham and more.

Powerleague and Jameson celebrated the 2022 World Cup with a week-long series of events at the Shoreditch site, as well as an official sampling day and digital branding at all Powerleague sites in the UK.

2023 will see further sampling days across each of Jameson’s 12 sponsored Powerleague hubs, as well as an exclusive launch event and new, branded bibs which will be designed by a well-known artist.

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