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Jameson announced as the official whiskey partner of the EFL

In an exciting new collaboration for the EFL, Jameson has been unveiled as an Official Partner of the League ahead of the 2023/24 season.

The four-season deal will highlight our commitment to football across the EFL’s three divisions until the end of the 2026/27 season.

The partnership with EFL is our first foray into English professional football and builds on our work within the grassroots football space following our nationwide sponsorship of Powerleague across the UK.

As an Official Partner of the EFL, we will have a strong presence with all 72 Member Clubs across the Sky Bet Championship, League One and League Two, along with the EFL’s five Wembley finals. Additionally, we will have a presence on the EFL website, digital and social media channels.

We will leverage EFL inventory to deliver ‘responsible drinking’ messages and ensure that the partnership is marketed responsibly and in line with Portman Group requirements for partnerships.

Stay tuned for more!