Jameson and LOVERS FC are championing the unsung heroes of women’s Grassroots Football with a new collection of shirts in time for Summer, and to celebrate we want to invite you to the launch party!

But first of all…

Introducing the Legends of Grassroots Football: Celebrating Unsung Heroes and Iconic Fashion.

This is for the teams in the cafes, the captains in the group chat, the goalies making spreadsheets, the defenders handing out bibs, the midfielders getting a round in, and everyone else that makes the grassroots game tick. Legends are born in the 5-a-side cages, history is made on the pitch, and memories are made in the pub. The communities around the women’s grassroots are full of unsung heroes who keep the game alive. This is for you.

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The lionesses have paved the way for local female footballers to take center stage, but it’s the everyday players and heroes behind the scenes who are reinventing the beautiful game. Iconic Fashion x Football brand Lovers FC and long-term grassroots football champions Jameson have teamed up with three prominent women’s grassroots teams to create bold, brash, and unapologetic designs inspired by the eclectic heritage of iconic international kits.

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First up, LGBTQIA+ champions Peaches FC pay tribute to the Ireland Away ‘97 kit, embodying the spirit of inclusivity and diversity.

Next, inclusivity pioneers Ex-Girlfriend FC tip their hat to one of the most infamous kits of all time—the England Goalkeeper kit of 1995, symbolizing their determination to break barriers.

Finally, the boundary-blurring Victoria Park Vixens draw inspiration from their founder’s roots down under with the 1991 Australian home shirt, reflecting their innovative approach to football with a women’s club leading the way, supported by a men’s team of allies.

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To immortalize the spirit of these teams, the collection features real-life players, capturing their passion and dedication to the grassroots game. Portrait photographer Serena Brown has authentically captured key members of each team and their individual heroes in the sacred post-match ritual—the pub. It’s a celebration of the players, coaches, and all those who pour their heart and soul into making women’s grassroots football thrive.

Representing Ex-Girlfriend FC, Stacey speaks passionately about their team lynch-pin Polly, saying ‘“Ever since day one on Clapham Common, Stacey has been the driving force behind Ex-Girlfriend – going from simply a group of idiots having a kick about, into a band of tournament-winning, 11-a-side-playing football machines. And importantly for making sure that we continue to grow and stay open, by creating and coaching our new beginners team. Basically, Stace has made us the team we are today. She dedicates silly amounts of her own free time to organising our matches and training, selecting teams, planning drills, supporting our beginners and actually playing herself too! Not only is Stace one of our most beloved and integral team members, but a brick wall of a goalie, an unstoppable pool shark, and an all-round legend. We love Stace to pieces and wouldn’t be the same team without her. The passion they have for the grassroots footie community deserves to be celebrated.”

Peaches FC’s Eva crowns their coach Betty as her unsung hero,’Betty has been championing Peaches FC since our first ever training sessions, over two years ago. Her coaching has taken our game to new levels and her positive energy and passion for grassroots football and all things Peachy has been so integral to the growth of the team!’

For Victoria Park Vixens, Aurora pays tribute to Diogo, a player on their men’s team. saying ‘‘Victoria Park Vixens launched their men’s team late last year, flipping the traditional set up of football clubs on its head as we are now a women’s club, first and foremost, with a men’s team. The structure of the team is set up to push the women’s side forward and create a men’s team of allies for the women’s game – without the toxic masculinity side to men’s football that you often see. Diogo represents the men’s team as a champion for us, whether that’s on the sidelines at Petchey, playing mixed games with us, watching the Women’s World Cup or just at the pub”

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Jameson, Lovers FC, and the three rising women’s grassroots teams—Victoria Park Vixens, Peaches FC,and Ex-Girlfriend FC—have come together to reimagine iconic international kits from the ’90s. The collection oozes footie nostalgia, with reinvented versions of the Ireland ’97 Away, Australia ’91 Home, and England ’95 GK shirts, all proudly championed by our female partners.

But it’s not just about fashion; it’s about giving back to the women’s grassroots football community. All proceeds from the sale of the collection on the Jameson website will be donated to support the growth and empowerment of women’s football at the grassroots level.

Together, let’s honor thoe who keep the grassroots game alive and celebrate the next generation of icons in women’s football—the players, the organizers, and everyone who’s reinventing what it means to be a football icon. So join us at the defected basement in Shoreditch and raise a glass for our unsung heroes.

To register for the event, click the button below!