screenshot 2025 04 04 152001

Jameson X PUMA

Having been around the block, Jameson and PUMA really get what makes football so special, something that’s best enjoyed together across generations. From the roar on the living room sofa with your grandad, to the bear hug in the stands with your best mate after a last minute equaliser, Jameson and PUMA are saluting the modern-day football family with this one. And that’s why they’ve come together to release a brand-spanking new limited edition collection, with a beautiful co-branded Jameson bottle front and centre.

Also featured in this collection is a slick co-branded football and some hand-painted custom PUMA Kings boots, designed by Welsh maestro Dan Hayes. In designing these unique items,the collaboration emphasises that same ‘shared’ generational love that really makes a football fanbase into a family. In fact, we might even be bold enough to say that it could be the greatest link since… Well, we’ll let you argue with your parents on that one.

Click here to get your hands on a limited-edition bottle, available exclusively on Amazon.

Check out the latest highlights

Bringing the family together

What to expect…

To bring the collection and the message of generational football love to life, Irish goalkeeping legend and former PUMA athlete Shay Given was drafted in as the main man for a fun, light-hearted content piece. It sees Shay settling down in a cosy living room environment, seemingly getting ready for a quiet evening at home watching the footie when things take a bit of an unexpected turn.

screenshot 2025 04 09 090654