Jameson is now the official partner of Newport FC!

As of August 2024, we are delighted that Jameson Irish Whiskey is Newport County’s new official back of away shirt sponsor for season 24-25. This partnership deal with the club will see our logo proudly displayed on the back of the players’ away shirts. 

We initially teamed up with the club last season by sponsoring Exiles defender and brand namesake, Kyle Jameson, a deal which was renewed for 24-25. Both parties are now delighted to extend the partnership across the whole team. 

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We’re so excited!

Josh McCarthy, Jameson UK Brand Director, said: “We’ve been supporting the 72 EFL clubs and their great football communities with tonnes of fantastic initiatives across the UK this past year.  

“To build on one of our existing sponsorships of Kyle Jameson, Newport’s talented centre back and brand namesake, it was too good an opportunity to miss to get Jameson on the back of Jameson’s shirt by becoming the official ‘back of away shirt sponsor’ for the mighty Exiles this season. See you down Rodney Parade!” 

Newport County chairman, Huw Jenkins, added: “Jameson is already providing huge support across the league following their recent four-year sponsorship deal with the EFL. 

“We are delighted they have chosen Newport to extend that support to us on an individual club basis. To secure a major brand such as Jameson as a shirt partner proves we must be doing something right and confirms it’s an exciting time to be part of the club.’’ 

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As always, Jameson is committed to also leveraging EFL inventory to deliver ‘responsible drinking’ messages and ensure that the partnership is marketed responsibly and in line with Portman Group requirements for partnerships. 

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