IT’S WHAT
YOU BRING
Soccer isn’t just about a perfectly timed pass or a last-minute golazo. It’s the fans, los amigos and communities that bring la pasión. We’re here for the moments that bring people together, because while soccer happens on the pitch, the spirit of the game? That’s what you bring.
True to our legacy of bringing people together, we’ve teamed up with longtime friends, global music icon J Balvin and creative visionary KidSuper (Colm Dillane) for our It’s What You Bring campaign. They each bring their distinct styles to a street soccer moment, where la música, fashion and soccer collide in a new hero film con mucho flow. It’s a celebration of soccer’s power to unite, blending the smoothness of Jameson with the energy of the game y la comunidad behind it. ¡Vamooo!
WELCOMING J BALVIN
AS THE NEWEST MEMBER OF OUR FAMILIA.
A natural collaborator con una gran pasión for culture and connection, J Balvin embodies the smooth character at the heart of It’s What You Bring. Known for crafting shared moments through music that transcends borders, Balvin’s love for soccer, art, and community made this partnership an easy fit. As he puts it:
“I love Jameson, it’s iconic, with real craft behind it… Music and football have always been my biggest passions and bringing that energy together with Colm [KidSuper] by my side has been a lot of fun”
JAMESON X KIDSUPER
Collaborative spirit is just as present at KidSuper, a Brooklyn-based collective founded by Colm Dillane. This fashion brand has earned a reputation for blending arte, diseño and storytelling into bold collections. With a strong focus on comunidad and collaboration, their ethos aligns naturally with Jameson. United by shared values of craft, conexión and creativity.
Following a visit to the home of Jameson in Midleton Distillery in Ireland last year, Dillane says, “Going to Midleton last year really flipped a switch for me. It made me see Jameson not just as a whiskey, but as a story about craft and people coming together. That’s always been my world, whether it’s art, fashion, or soccer, it’s about building something bigger than yourself. My dad is Irish and I grew up between cultures, so it all felt natural. Like this collaboration was always meant to happen. And getting to do it with J Balvin, a friend who’s supported KidSuper since the early days, makes it even more special. The best collaborations come from real relationships, not just projects.”
After a sneak peek at Paris Fashion Week, this year’s smoothest collection is about to drop.
POR EL AMOR OF THE CLUB
Marking our second year as the Official Whiskey of MLS, Jameson is helping fans show their pasión for their home teams with a limited‑edition bottle. As collaboration is central to everything we do, we teamed up with our partner MLS clubs for this collection. This includes Chicago Fire FC, LA Galaxy, New York City FC and Orlando City SC, along with a national MLS-inspired bottle. Each specially designed bottle draws inspiración from iconic club colors and crests.
The limited-edition bottles include a QR code that takes fans directly to the Jameson Irish Whiskey Goal-Den Ticket Soccer Sweepstakes or sorteo for a chance to win a trip for two to Charlotte, NC, for the MLS All-Star Game and other prizes.
Descubre the collection below.
MATCHDAY SERVES
Every matchday needs a solid lineup, and we have a team ready to go con todo.
We’re making it easy for fans to pair their matchday pride with smooth and refreshing cócteles and simple serves.
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
BEHIND THE SCENES
To bring the spirit of fan culture to life, we teamed up with visionary director Nabil Elderkin, alongside J Balvin and KidSuper, blending música, movimiento and street creativity into a smooth effortless moment.
Un balón, un ritmo and a place to play are just the start. It’s what you bring that makes it special.
Check out some more behind the scenes shots below.
