Jameson x Drinkaware 2026
As a proud partner of the English Football League (EFL), we’ve teamed up with Drinkaware, the leading alcohol harm charity, and former EFL manager Alan Curbishley to encourage football fans to check their drinking. This is in support of Jameson’s wider commitment to promote responsible drinking within football culture across the UK. Now that the season is in full swing, it’s the perfect time to check in on your habits. Take a moment to complete the drinking check and see where your drinking stands.
Three Minutes, Ten Questions: Take the Drinking Check Today
The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health, and offers tailored advice and support for those who may need help moderating their consumption. Click here to learn more.
So, how does it work? There are ten multiple-choice questions that cover various aspects of your alcohol use. Your answer to each question is scored from 0-4, depending on the level of risk suggested by your response. The scores are added together to give a total score between 0-40 – the higher the score, the greater the likelihood that you are drinking in a risky or harmful way.
The score on any audit test isn’t a diagnosis of anything by itself. Your score can suggest the presence of a potential alcohol use disorder, but a healthcare professional will be able to offer you advice that considers other factors that are relevant for you – like your age, gender and genetic factors.
Some wise words from…
Alan Curbishley, Former EFL Manager:
“Football and drinking go hand in hand for many people, and often when people are drinking and enjoying themselves, they don’t always recognise the potential harm. But we all need to be aware of our limits. That’s why I’m proud to be part of the ‘Know your Score’ campaign, to help people better understand their own drinking and get support for themselves or their loved ones if they need it.”
Nick Terry, Director of Commercial Development at Drinkaware:
“Our data tells us that more than eight million people in the UK regularly drink above the Chief Medical Officers’ low-risk guidelines. Reducing that number is a huge challenge, and it’s one we know we can’t tackle alone. Our partnership with Jameson Whiskey shows the real impact that collaboration can have.
Together through the ‘Know Your Score’ campaign we’ve already reached thousands of football fans with engaging content and practical tools like the Drinking Check. By bringing together Jameson’s creativity and platform, with Drinkaware’s trusted advice and tools, we’re able to connect with audiences in powerful new ways to make a meaningful difference.”
Need an early night? We’ve got you covered.
Parties can be like bean bags. Fun and inviting, it’s getting out that’s the problem. Sometimes, you need an extra hand to pull you out of those situations. Introducing: The Jameson Excuse Generator. Our specially crafted multi-layer excuses will allow you to exit a party so smoothly; the host will insist you get home. Screenshot below and your excuse is ready to (not) go.
KEEP
TIPPING ALONG
We have a carousel of wonderful tips for keeping a clear head while still enjoying yourself.
PUT A LID ON IT
No measure? No problem. Jameson has made-to-measure cocktail recipes that use our bottle cap as a jigger. At 10ml it’s perfect for making low-alcohol cocktails too.
HOW LO
CAN YOU GO?
Cocktails have a reputation for being punchier than your average drink but, they don’t have to. We have a whole range of delicious cocktails that are lo or no alcohol and a total taste knockout!
