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12 JAN > 2 FEB 2026

 

We know that true innovation comes from embracing the diversity of local flavours, methods, techniques and cultural traditions that make our world so vibrant and we’re excited to see how you can incorporate those elements into your drink to create an unforgettable cocktail experience with Jameson Black Barrel at it’s heart.
Showcase your love for your local community, while sparking creativity and skill within the global bar community.

Whats the Prize?

WELCOME TO THE FAMILY!

We’re bringing 26 x ‘Regional Champions’ on a 3 day, all expenses paid trip to the world famous Midleton Distillery in Ireland, home of Jameson Black Barrel Irish Whiskey, along with 100+ global bar community to attend the ‘Jameson HOSTS Global Summit‘ in September 2026. Check out the 2025 wrap vid >

BUT THATS NOT ALL!!

Our top 3 x ‘Global Champions’ will each win an additional €5,000!!

AND MOST IMPORTANTLY

Access to our dedicated Mentorship Sessions hosted by industry heros to drive your growth in key areas such as:

  • Designing cohesive brand identity – Remy Savage.
  • Creative menu and drink design  – Gina Barbachano.
  • Social media strategy & content creation – Danil Nevsky.

Got your attention? Great!
Come on in and we’ll fill you in on the details..

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WHATS INVOLVED?

HOW TO ENTER

THE CHALLENGE

Design a cocktail inspired by your locality (a local ingredient, method, technique, craft, person, place or combination of the above) that accentuates the flavour profile of Jameson Black Barrel and tell us why it works so well as the base spirit for your cocktail?

Next, blend together your creativity, cocktail design and flavour analysis to create an engaging and impactful 30-60 second video that brings your personality to life, while inspiring your global bar community with your passion for your craft and your locality.

TO ENTER:

1. Film yourself presenting your cocktail in a 30 – 60 seconds (portrait) video and post it to your instagram account, using our competition hashtags: #JamesonBartenderSeries26 #Competition #Bartenders #JamesonBlackBarrel

2. Ensure your Instagram account is public so we can see your video until Monday March 9th 2026.

3. Upload your high quality video to a file sharing site (e.g. google drive) and share the link with us via the entry form below. It must accessible until March 9th so that we can download and review your video.

4. Complete the entry form below, ensuring you include a link to your downloadable video and agree to the terms & conditions.

5. Follow @JamesonHOSTS (IG) for all competition updates.

JUDGING CRITERIA

bs26 timeline

SIGN UP TO STAY INFORMED

NEWSLETTER

MEET THE JUDGES

DANIL NEVSKY

Danil Nevsky (@cocktailman) is rated #5 most influential in the hospitality industry 2025 and recently won the award for Best International Bar Mentor 2024, presented by Tales of the Cocktails. Dan is also founder & CEO of Indie Bartender, a company solely committed to elevating the bar industry by supporting professionals, one at a time.

MEET THE JUDGES

BANNIE KANG

Bannie Kang, crowned with the prestigious Global Bartender of the Year title in 2019 and named Asia’s 50 Best Bars Bartender of the Year in 2021, is renowned for her precision, emotional storytelling, and expressive approach to flavour. Her craft is shaped by a deep curiosity for ingredients and a commitment to creating meaningful connections through drinks. With every cocktail, she blends technique, intuition, and personal narrative, offering guests an experience that is both refined and emotionally resonant.

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MEET THE JUDGES

JEAN TRINH

Jean Trinh is rated #4 most influential in the hospitality industry 2025 and his bar, Alquimico was recognized as “Best International Cocktail Bar” and “World’s Best Bar” at Tales Of The Cocktails’ prestigious Spirited Awards ceremony in 2024.

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COMPETITION

IMPORTANT INFORMATION

1. This competition is open to all entrants globally where it is legally compliant, and subject to our Terms & Conditions. Known countries where it is not legally compliant include the USA & Russia. We apologise for any inconvenience this may cause to our international bar community!

2. You can review our full terms & conditions for your specific market on the ‘Entry form’ below by selecting your country from the drop down menu, then ‘Terms & conditions document’.

3. You must be a bar professional within the past 5 years or currently working professionally within the drinks industry to enter this competition.

4. If using other spirit based products, we encourage you to use any of the Pernod Ricard portfolio products, otherwise such products must be referred to generically (omitting brand names and any branded visual references) e.g. vodka, rum, stout etc in non-branded bottles.

5. All video submissions containing language must either be in the English language or contain English subtitles.

6. Unsuccessful entrants will not be notified directly. Please refer to @JamesonHOSTS (IG) for competition updates

7. This is a virtual competition in phase 1, so no taste testing will take place. Our judging panel will use their extensive knowledge of mixology to asses submissions from each entrant. However, in phase 3 our top 10 drinks will be taste tested by our judging and mentor panels. Both panels will score in isolation form each other, with the winners resulting from the combined scores of both groups.

Phase 1: 26 x ‘Regional Champions’ are announced based on each participants video submission.
Phase 2: Top 10 x ‘Global Finalists’ are announced based on each participants video submission (no additional video submission required).
Phase 3: Both our judging and mentor panels will taste test the ‘Top 10 Global Finalists’ cocktails and vote to determine our 3 ‘Global Champions’.

8. Our 26 x ‘Regional Champions’ will be selected according the following market breakdown:

Australia x 2 | Bulgaria x 1 | China x 2 | Cruise Ships x 2 | Indonesia x 1 |  Ireland x 1 | Kazakhstan x 2 | Malaysia x 1 | New Zealand x 1 | Nigeria x 2 | South Africa x 2 | Serbia x 1 | Spain x 2 | Turkey x 2 | UAE x 1 | Rest of world (excl US & Russia) x 3.

9. If local laws prohibit you from posting your entry on instagram, you do not have to complete this element of the entry process and can still enter as long as you are legally compliant with local laws.

COMPLETE THIS FORM TO ENTER FROM JAN 12TH – FEB 2ND 2026. VIEW YOUR COUNTRIES TERMS & CONDITIONS BY SELECTING YOUR COUNTRY FROM DROP-DOWN LIST BELOW, THEN SELECT THE ‘TERMS & CONDITIONS DOCUMENT’ LINK BELOW.

ENTRY FORM

    TOP VIDEO TIPS

    HOW TO PERFECT YOUR SHOOT

    WHAT TO EXPECT

    THE FINAL EXPLAINED

    THE TASK:

    This is a taste test. Judges will be asked to rate all 10 drinks anonymously in order of taste preference.

    THE PROCESS:

    Our panel of judges and mentors (6 total) will each taste all 10 drinks, and assign them a number from one to ten; their favourite scoring 10 pts, all the way down to their least favourite who will score 1 point.

    With all 6 scoring cards combined, the top 3 scores will become our 3 Global Champions 2026.

    CONDITIONS:

    Glassware: Generic glassware will be provided (rocks, highball or coupe) but you can also bring your own bespoke glassware. You must present 6 minimum.

    Garnish: All reasonable garnish will be permitted to accompany the drink.

    Ice: All reasonable requests will be facilitated. This includes cubes, spheres, bespoke cut shards etc.

    Pre arrival into Ireland, our Top 10 Finalists will be connected with our drinks agency partners who will assist with the creation of your drink for the final.

    You can opt to travel with your ingredients (can be risky if luggage is lost), ship it to Ireland in advance, ask our Drinks agency to source elements for you or a mix of the above.

    Once you land in Ireland, you will immediately connect with our drinks agency at the hotel to review/complete your drink.

    At the final, you can prepare your drinks (6) yourself or be present while our drinks agency prepare them on your behalf and taste test them for final approval.

    Your drink will be served anonymously by our waiters to the judging panel for review. Your drink will be assigned an identification number from 1-10 for this purpose.

    INSPIRATION

    2025 GLOBAL CHAMPIONS

    ALL YOU NEED TO KNOW

    JAMESON BLACK BARREL

    A dedication to the craft and passion of our makers at the Midleton Distillery, Jameson Black Barrel is created from carefully selected, distinct batches of triple distilled whiskeys that are matured in a combination of bourbon, sherry, double-charred and virgin oak barrels. This unique process enhances the flavours, bringing depth, sweetness, and complexity to every sip.

    There has been distilling at Midleton for 200 years. Our expertise handed down through generations, creates an environment where our distillers are free to create truly unique batches of whiskeys. Hear from our Master Blender, David McCabe, why he loves this unique expression:

    Matured in a combination of American oak, sherry casks and double charred bourbon barrels, Jameson Black Barrel is a blend of ‘small batch’ grain and traditional Irish Pot Still whiskeys.

    Time spent maturing in these barrels lends this whiskey intensified notes of vanilla sweetness and caramel, alongside toasted wood, fruit, and warm spice.

    The Whiskey

    An exceptional blend, triple distilled with some noteworthy component parts:

    – A combination of multiple, distinct batches (distillates, cask types, age) expertly blended to deliver a rich, smooth taste.

    – Carefully watched over by our experts to deliver the optimum flavour profile & best tasting whiskey.

    – An exceptional blend with more complex flavours and elevated taste of Vanialla, toasted oak, caramel &  spice.

    TASTING NOTES

    NOSE

    Time spent maturing in these barrels leads to intensified aromas of butterscotch, fudge and creamy toffee.

    TASTE

    Nutty notes are in abundance alongside the smooth sweetness of spice and vanilla.

    FINISH

    Enjoy the richness and intensity of toasted wood and vanilla.

    AWARDS


    NOTEWORTHY ACCOLADES

    Black Barrel is the trade up whiskey, for elevated drinks moments… but ‘showing off’ or ‘being exclusive’ have never really been our style. The drinks and the setting may be super premium, but the moment is still about real authentic connections.

    Black Barrel takes the occasion One Step Further… allowing you to trade up, without changing who you are. Super Premium, but still without the pretense.

    And of course, there’s the Taste, we went One Step Further to create.
    Another level of smoothness, delivered in every bottle, in every sip, and in every cocktail.

    But don’t take our word for it, the below awards speak louder than words!

    FAQs

    How do I enter the competition?

    Please refer to the ‘HOW TO ENTER‘ section of our site for full details.

    How will video submissions be scored?

    Working with our 3 independant judges, we will score each entry according to the below judging criteria:

    • Drink concept & presentation (40)
    • Brand integration (30)
    • Video production integration (30)

    Max Points Available: 100

    Where will I find comeptition updates?

    Follow us @JamesonHOSTS for all updates/announcements.

    Will I receive feedback based on my submission?

    No, we anticipate too many entries to be in a position to provide individual feedback.

    Can I use other branded products in my entry video?

    If using other spirit based products, we encourage you to use any of the Pernod Ricard portfolio products, otherwise such products must be referred to generically (omitting brand names and any branded visual references) e.g. vodka, rum, stout etc. in non-branded bottles.

    What video orientation should I shoot my video in?

    Please shoot in PORTRAIT.

    What countries/markets is this competition open to?

    Open to all entrants globally, assuming the competition is legally compliant with local laws in your country of residence, and subject to our Terms & Conditions.

    Known countries where this competition is not legally compliant with local laws include the United States & Russia. Sorry guys!

    I have never worked in the drinks industry professionally but I like making cocktails at home, can I enter this competition?

    Sorry, you must be a bar professional who has (within the last 5 years) or is currently working professionally within the drinks industry to enter this competition.

    Please note that proof may be required should your entry be successful.

    I don’t have Jameson Black Barrel in my country! What can I do?

    First of all, we feel for you!

    But don’t worry, because we’ve got you covered.

    All you have to do is decant Jameson Original into a unbranded bottle and talk about it as if it’s Jameson Black Barrel by referencing it’s tasting notes and flavour profile etc.

    Good luck!

    Can I enter if I work on a cruise ship?

    Yes, just select ‘cruise ship’ from the ‘country’ drop down menu on the entry form and select your employer.

    Can I enter using Jameson Select Reserve if I’m based in Africa?

    Yes, Jameson Black Barrel and Jameson Select Reserve use the exact same liquid, and you can use either to enter.