WELCOME TO THE
A fully virtual cocktail competition, designed to inspire creativity, personal expression and connectivity within the craft of mixology.
This is your opportunity to widen the circle and show the world what you do best, by combining your mixology and content creation skills, demonstrating your abilities on a global platform, while inspiring creativity and growth within the Bar Community.
And the prize? We thought you’d never ask.
It’s an all expenses paid trip for 3 global winners, to the famous Midleton Distillery in Ireland, home of Jameson Irish Whiskey, along with a huge group of Bar Community advocates from around the world, to attend the Jameson HOSTS Global Summit.
Oh, and €1,000 cash spending money!
THE COMPETITION CLOSES THIS SUNDAY JULY 10TH 2022 AT MIDNIGHT SO GET YOUR ENTRY IN BEFORE ITS TOO LATE!
FEATURING OUR 2022 WINNERS
COMPETITION
OVERVIEW
WATCH VIDEO ON RIGHT TO GET AN OVERVIEW OF WHATS INVOLVED
On to the competition mechanic:
There are 2 rounds to the competition.
Those who are successful in round 1, will progress to Round 2, where up to 30 finalists will compete for 3 top prizes.
Those who make it through to Round 2, will also undergo an immersive virtual education experience (more on this later) before completing their Round 2 submission.
ROUND ONE
LOCAL HERO
Brief:
Design and create a Jameson Black Barrel cocktail based on locally sourced ingredients.
This is your chance to show off your local area’s flavours, and demonstrate how they harmonise with the flavour profile of Jameson Black Barrel.
Delivery:
Film yourself presenting your cocktail in a 1 minute (portrait) video and post it to your instagram account, using our competition hashtags.
You’ll also need to upload it to a file sharing site (e.g. dropbox) and complete the short entry form located towards the end of this site.
Finally, don’t forget to read all of our terms & conditions at the entry form below to ensure your entry is fully compliant.
Judging criteria for Round 1 is based on visual presentation only and will be judged by the Jameson team in your market. Those who are successful, will progress to Round 2, where up to 30 finalists will compete for one of three grand prizes!
Judging criteria:
- Commitment to the brief (30)
- Bartender presentation (40)
- Drink Presentation (20)
- Creative video production (10)
Max Points Available: 100
ROUND TWO
GLOBAL
STARTENDER
Brief:
Design a cocktail that accentuates the flavour profile of Jameson Black Barrel and demonstrates your taste preference, your abilities and creativity as a mixologist.
Delivery:
- Present your cocktail in a 1 MIN VIDEO similar to round 1.
- This time, your cocktail will be re-created based on your meticulous instruction and taste-tested by our independent panel of world-renowned Bar industry judges so your cocktail needs to be globally replicable i.e. NO RARE OR INDIGENOUS INGREDIENTS.
- Along with your video, you also need to include detailed written instructions on how to make your cocktail, including any ingredients and methods used to create and combine your liquids.
Judging criteria:
- Commitment to the brief (20)
- Bartender presentation (20)
- Drink presentation (15)
- Creative video production (10)
- Drink design (35)
Max points available: 100
Follow us @JamesonHOSTS and stay tuned for more info!
MEET THE JUDGES
VIJAY MUDALIAR
NATIVE BAR, SINGAPORE
Vijay is the Co-Owner of Native, a bar that focuses entirely on local and regional produce, where the cocktails are based on ideas and inspiration linking tradition, time, location and forgotten cultures.
Native has been ranked in the Worlds Best 50 Bars since inception and was awarded World’s Best International Bar 2020 by Tales of the Cocktail’s. Native was also awarded World’s Most Sustainable Bar 2019 by 50Best awards for it’s work with composting and reducing food waste and Vijay is regularly nominated as one of the most influential people in the industry.
In 2021, Vijay ventured into Analogue, a bar & restaurant that aims to see the food system in a different lens. Analogue is an entirely plant based venue and looks at different material substitution such as the mammoth bar counter which is made from 1600kg of recycled plastic bottles.
MEET THE JUDGES
JACK MCGARRY
THE DEAD RABBIT, NEW YORK
Jack McGarry is the co-founder and managing director of The Dead Rabbit in New York City, where he developed its internationally celebrated, historically-focused beverage programs and spearheads all functions of its award-winning operations, including human resource management, day-to-day operations, strategic planning, marketing, customer resource management, and financial performance.
Under his stewardship, The Dead Rabbit has become one of the world’s most awarded and globally recognized bars, winning eight Tales of the Cocktail’s awards and five World’s 50 Best Bars awards, including World’s Best Bar twice, and becoming the youngest ever recipient of International Bartender of the Year. In addition, he is regularly nominated as one of the most influential people in the industry. He is recognized as a foremost expert on Irish Whiskey, cocktail development, and world-class pub operations, authoring five books on these subjects.
MEET THE JUDGES
MAURA MILIA
THE CONNAUGHT, LONDON
Originally from Sardinia, Italy, after her studies in Human Sciences, Maura moved to London in 2011. In the capital, she discovered her passion for hospitality, eventually joining The Connaught Bar at The Connaught Hotel in 2014, one of London’s top cocktail and hospitality destinations.
The Connaught Bar have received a number of prestigious awards that embody the venue’s outstanding hospitality standards – World’s Best Bar 2021 and Best International Bar Team at Tales of The Cocktail’s Spirited Awards 2020, following 13 years of accolades for The Connaught Bar. More recently, Maura was awarded Bar Manager of the Year 2022 by Class Bar Awards, with the Connaught taking home Hotel Bar of the Year 2022.
For Maura, creating experiences for The Connaught Bar guests does not only revolve around the top-quality creations served, but first and foremost around the way these are delivered.
VIRTUAL EDUCATION
IMMERSIVE 4D EXPERIENCE
We also mentioned that our 30 finalists, who get through to Round 2 will complete an immersive virtual education experience in order to prepare them for their final submission.
Here’s what we’ve got in store for our finalists!
First, we’ll be sending each finalist a 4D Virtual Reality Tasting Experience, complete with samples of three of the individual components of Jameson Black Barrel and a VR headset.
Using the VR tech, they’ll be transported to a 16,800 cask maturation warehouse in Midleton Distillery, for a very special guided tasting with Master Distiller, Kevin O Gorman.
Next, they’ll complete a 1.5 hour live virtual class, hosted by our Global Irish Whiskey Ambassador, Tommy Byrne from the Irish Whiskey Academy, who’ll teach them everything there is to know about our process and how we create Jameson Black Barrel.
Finally, they’ll complete a live virtual Q&A with Master Distiller, Kevin O Gorman, ensuring they have all the knowledge they need to complete their Round 2 submission.
COMPETITION
HOW TO ENTER
IMPORTANT INFORMATION:
1. This competition is open to the following countries/markets only in 2022:
Australia, Estonia, Ghana, India, Ireland, Indonesia, New Zealand, Northern Ireland, Slovenia, Spain, Sweden, Thailand & UK.
We apologise for any inconvenience caused if your country/market is not included this year and we look forward to expanding to new countries/markets in 2023 and beyond.
2. You must be a bartender/mixologist who has or is currently working professionally within the drinks industry to enter this competition.
3. Please review our full terms & conditions at the end of the entry form below.
TO ENTER:
Design and create a Jameson Black Barrel cocktail, based on locally sourced ingredients. This is your chance to show off your local area’s flavours, and demonstrate how they harmonise with the flavour profile of Jameson Black Barrel.
1. Create your 1 min video and post it to your Instagram account no later than Sunday 10th July 2022, using the competition hashtags (#JamesonBartenderSeries #Bartenders #Competition #JamesonBlackBarrel).
2. Ensure your Instagram account is public so we can see your video until July 25th 2022.
3. Upload your high quality video to a file sharing site (e.g. Dropbox) and ensure the video is downloadable so that we can download and view it.
4. Complete the entry form below, ensuring you include a link to your downloadable video and agree to our terms & conditions.
5.Follow @JamesonHOSTS to find out if you have made it to Round 2 as a finalist.
Competition
ENTRY FORM
Complete form to submit your entry
ALL YOU NEED TO KNOW
JAMESON BLACK BARREL
A tribute to the cooper’s method of charring barrels. Charring is an age-old method for invigorating barrels, but these days we use double charred barrels by choice rather than through necessity.
Matured in a combination of American oak, sherry casks and double charred bourbon barrels, Jameson Black Barrel is a blend of ‘small batch’ grain and traditional Irish Pot Still whiskeys.
Time spent maturing in these barrels lends this whiskey intensified notes of vanilla sweetness and caramel, alongside toasted wood, fruit, and warm spice.
The Whiskey
A complex blend of whiskeys, with some noteworthy component parts:
- A unique small batch grain whiskey, distilled only one week per year.
- Blended with a higher proportion of Irish Pot Still whiskey, adding a robust creamy finish.
- Matured in a combination of American oak, Spanish Sherry Cask and Double Charred Bourbon barrels.
TASTING NOTES
AWARDS
RECENT
NOTEWORTHY ACCOLADES
Black Barrel is the trade up whiskey, for elevated drinks moments… but ‘showing off’ or ‘being exclusive’ have never really been our style. The drinks and the setting may be super premium, but the moment is still about real authentic connections.
Black Barrel takes the occasion One Step Further… allowing you to trade up, without changing who you are. Super Premium, but still without the pretense.
And of course, there’s the Taste, we went One Step Further to create.
Another level of smoothness, delivered in every bottle, in every sip, and in every cocktail.
But don’t take our word for it.
Over the past year, Jameson Black Barrel has received almost 20 awards, some of which we’ve included below.
Contact us
GOT A QUESTION?
Fill in the form or drop into our DM’s on Instagram @JamesonHOSTS and we’ll look after you