hero

WELCOME TO JAMESON HOSTS VIRTUAL REALITY EXPERIENCE

We can now bring our home, to yours. So, pull up a stool, armchair or sofa. We can’t wait to welcome you in. This first-of-its-kind one-hour virtual reality experience will take you inside Midleton Distillery to meet the Masters, who’ll give you the low-down on everything there is to know about our world-famous Irish whiskey.

How we hear you ask? Well, we’ve used a blend of standard video, state-of-the-art virtual 360° audio visuals and a physical sample pack. Just like our luscious liquid we’ve gone further here too. You’ll be immersed in a 4D multi-sensory experience that is both eye-opening and mouth-watering.

Ready? Come on in.

For the best experience, simply scroll down the page reading all instructions and watching each video as you go..

Set-up

LET’S GET YOU GOING

(And you’ll be in Midleton before you know it)

NEED STEP-BY-STEP SET-UP INSTRUCTIONS? TAP HERE.

Our Heritage

LET’S GO BACK IN TIME

The story of Jameson is over 240 years old. But before we go down memory lane with Jameson’s Head Archivist Carol Quinn,  we need you to follow these steps carefully.

Sample Kit Guidelines

Remove sample A1 (Jameson 50ml) from your activation kit, grab a glass and pour yourself a Jameson! Now you can time travel in style.

360° Video Guidelines

To make this part of your tour more enjoyable, take up position in your favourite seat in the house. One with a side table for your whiskey and VR glasses.

FROM LAPTOP:  Scan the QR code with the camera on your phone to take you to the Youtube app and watch the 360 VR video.

FROM PHONE: Click the ‘Barrelman icon’ below to jump into the Youtube app and watch the 360 VR video.

Then insert your phone into the glasses as per the set-up instructions and enjoy!

Barrel Man Glasses
QR Code LET’S GO BACK IN TIME

Our Craft

THE IRISH WHISKEY ACADEMY EXTENDS A WELCOME

Next up on the tour is Tommy Byrne, our International Whiskey Ambassador, to tell you all about the craft of Irish whiskey making. This methodology of learning seems to go down as well as the liquid it’s all about.

Sample Kit Guidelines

Remove samples B1 (Barley), B2 (Malted Barley) & B3 (Maize) for your sample kit.

Inspect and smell the grain. You can bite into the malted barley, revealing the white starchy contents inside. The malting process breaks down the barley’s starch content into simple sugars.

Now hit ‘Play’ on the below video to find out more.

No Virtual Reality video this time, so you won’t need the VR glasses.

Cooperage

THIS IS WHERE MODERN MEETS ANCIENT

You’re about to watch the ancient art of coppering!

We’re using 360° VR for this one so you can see fifth Generation Master Cooper Ger Buckley work his magic before your very eyes.

Sample Kit Guidelines

Remove stave samples C1 (American Oak) & C2 (Spanish Oak) from your activation kit to inspect.

You can see the whiskey penetration line on each side of the stave showing how deep into the wood the Whiskey seeps.

Let’s go visit Ger in his Cooperage to learn more!

360° Video Guidelines

For an optimum experience, we recommend standing, so please set up at a raised table, such as a kitchen island.

For your added safety, we recommend keeping one hand on the table at all times, just in case you become disorientated by the 360° (and the wood wizardry).

FROM LAPTOP: Scan the QR code with the camera on your phone to take you to the Youtube app and watch the 360 VR video.

FROM PHONE: Click the ‘Barrelman icon’ below to jump into the Youtube app and watch the 360 VR video.

Then insert your phone into the glasses as per the set-up instructions and enjoy!

*DON’T FORGET TO HIT THOSE 3 DOTS AGAIN TO MAKE SURE YOUR IMAGE QUALITY IS THE BEST IT CAN BE. TAP SCREEN – 3 DOTS TOP RIGHT – QUALITY – ADVANCED – 2160*

Barrel Man Glasses
QR Code THIS IS WHERE MODERN MEETS ANCIENT

Our Craft

THE CRAFT OF IRISH WHISKEY MAKING

Now, back over to Tommy to complete your knowledge about our Craft.

No Virtual Reality video this time either, so you won’t need the VR glasses.

Our Taste

MATURATION WAREHOUSE TASTING

This is where we end our final 360° on a high. With our Master Distiller, Kevin O’Gorman surrounded by barrels stacked up to the roof and of course, the angel’s share. This one is a very special tasting that we’re excited to share with you.

Sample Kit Guidelines

Remove samples D1, D2, D3 & D4 from the kit & place them on the table in a triangular formation with sample D1 at the centre – see tasting matt layout below for reference.

Next, pour a small measure (keep some for later) of each of the 3 whiskeys into 3 glasses and finally grab yourself a small jug of water and a separate glass of water to open up the Whiskeys and cleanse the palate between tastings.

It’s important to lay these samples out in a way that’s easy to navigate, as you’ll be wearing the headset and won’t be able to see so take the time to familiarise yourself with your layout.

Your set-up should look like this:

360° Video Guidelines

To get the most out of this one, we recommend standing so please find yourself a raised table such as a kitchen island, and keep one hand on it at all times for added safety!

FROM LAPTOP: Scan the QR code with the camera on your phone to take you to the Youtube app and watch the 360 VR video.

FROM PHONE: Click the ‘Barrelman icon’ below to jump into the Youtube app and watch the 360 VR video.

Then insert your phone into the glasses as per the set-up instructions and enjoy!

*DON’T FORGET TO HIT THOSE 3 DOTS AGAIN TO MAKE SURE YOUR IMAGE QUALITY IS THE BEST IT CAN BE. TAP SCREEN – 3 DOTS TOP RIGHT – QUALITY – ADVANCED – 2160*

Barrel Man Glasses
QR Code MATURATION WAREHOUSE TASTING

Wrap-Up

THE WORLD’S MOST POPULAR IRISH WHISKEY, BOTTLED

Finally, we’ll head back over to Tommy to find out about the Bottling process.

You guessed it! No Virtual Reality video this time, so you won’t need the VR glasses.

Just sip back and enjoy!

QUESTIONS

GOT QUESTIONS?

This is the bit at the end of any good tour or tasting, the Q&A.

We wish we were with you in person sharing a glass and answering any questions you may have.
So let’s do the next best thing as we’d love to hear from you!

Please let us know how the experience went for you by dropping into our DMs on our IG @JamesonHOSTS.