whiskey brandy rum

The Ultimate Spirits Showdown

Whiskey vs Brandy vs Rum – What’s the difference?

Whiskey is a distilled alcoholic beverage made from fermented grain mash. The grains used can include barley, corn, rye, and wheat – see more in our article on types of Irish whiskey. The process involves mashing the grains, fermenting them, distilling the liquid, and then aging it in wooden barrels, typically oak. The aging process gives whiskey its distinct flavours and characteristics. There are various types of whiskey, such as Scotch, Bourbon, and Irish whiskey, each with its own unique production methods and flavour profiles. You can read more about this in our beginners guide to Irish whiskey.

What is brandy?

Brandy is a distilled alcoholic beverage made from fermented fruit juice, typically grapes. The production process involves fermenting the fruit juice, distilling the liquid, and then aging it in wooden casks, often oak. The aging process enhances the flavor and complexity of the brandy. There are various types of brandy, including Cognac and Armagnac, which are made in specific regions of France and have distinct production methods and flavour profiles. Brandy can also be made from other fruits, such as apples, pears, and plums, resulting in different varieties like apple brandy (Calvados) and plum brandy (Slivovitz).

What is rum?

Rum is a distilled alcoholic beverage made from sugarcane byproducts, such as molasses or sugarcane juice. The production process involves fermenting the sugarcane byproducts, distilling the liquid, and then aging it in wooden barrels, often oak. The aging process contributes to the flavour and colour of the rum. There are various types of rum, including light rum, dark rum, and spiced rum, each with its own unique characteristics and uses in cocktails and culinary applications. The flavour profile of rum can range from sweet and light to rich and complex, depending on the production methods and aging process.

Similarities between whiskey, brandy and rum

Whiskey, brandy, and rum share several similarities:

  1. Distillation Process: All three are distilled alcoholic beverages, meaning they undergo a process of fermentation followed by distillation to increase the alcohol content.
  2. Aging in Wooden Barrels: Each of these spirits is typically aged in wooden barrels, often oak, which imparts unique flavours and characteristics to the final product.
  3. Variety of Types: They all come in various types and styles, each with distinct production methods and flavour profiles. For example, whiskey includes Scotch, Bourbon, and Irish whiskey; brandy includes Cognac and Armagnac; and rum includes light, dark, and spiced rum.
  4. Cultural Significance: Each has a rich cultural heritage and is associated with specific regions and traditions. Whiskey is often linked to Scotland, Ireland, and the United States; brandy to France; and rum to the Caribbean and Latin America.
  5. Use in Cocktails and Culinary Applications: All three are popular ingredients in cocktails and are also used in cooking to add depth and flavour to various dishes.

These similarities highlight the shared aspects of their production and cultural importance, despite their distinct origins and flavour profiles.

The differences between whiskey, brandy and rum

Ingredients

While whiskey is made from fermented grain mash such as barley, corn, rye and wheat, brandy and rum come from fermented fruit juices and sugarcane byproducts respectively.

Production Process

While all three spirits involve fermentation, distilling and aging in barrels, whiskey also involves the mashing step prior to the fermentation process taking place. You can read more about this in our article on how Jameson is made.

Distillation

Whiskey is typically distilled in pot stills or column stills. The process can vary with some whiskeys being distilled twice (most typically in Scotch) and others three times, such as is typical in Irish whiskey distillation.

Brandy is usually double distilled with pot stills generally being used, especially for high quality brandies such as Cognac and Armagnac.

Rum meanwhile can be distilled in pot or column stills. Pot stills will typically produce richer and more complex rums than those distilled via column.

Maturation

Whiskey is aged in wooden barrels, often oak, for a minimum period. (I.e. for Scotch and Irish whiskeys the liquid must have matured for three years) The type of barrel used be it ex-bourbon, sherry casks or others can have a very significant impact on the flavour of the liquid.

Brandy shares a lot of similarities with this being aged in wooden casks, typically oak. The aging process can vary with some brandies aged for several years to develop complexity and depth.

While rum also follows a similar process using wooden barrels, the tropical climate in many rum producing regions can accelerate the aging process when compared with whiskey and brandy.

Flavour and Characteristics

Whiskey can have a variety of flavour types ranging from smoky and peaty with scotch to sweeter and more smooth when it comes to bourbon. You can read more in our article on how to drink whiskey like a pro.

Brandy will typically have a rich, fruity flavour with variations depending on the fruit that is used.

Rum can range from light and sweet to much more rich and complex where dark rum is involved.

Serving Suggestions

Whiskey can be enjoyed neat, without any mixers or ice to appreciate its flavour profile. Alternatively, a serve on the rocks can slightly dilute and chill the drink which can mellow the flavours, particularly for a stronger cask strength whiskey. Read more in our guide to Whiskey Neat vs On The Rocks. Alternatively classic whiskey cocktails such as an Old Fashioned, Manhattan or Whiskey Sour can be great choices, as can a Jameson Ginger & Lime for those of you seeking a more refreshing alternative!

Brandy can be served neat in a room temperature snifter glass to concentrate the aromas or flavour. Alternatively, gently warming it in your hands or over a candle can enhance its aromatic qualities. Classic brandy cocktails for those looking to diversify include a Sidecar, Brandy Alexander or a Brandy Old Fashioned.

Rum can also be appreciated both neat or on the rocks, and light rum works really well in mixed drinks such as Mojitos, Diaquiris or Pina Coladas. Dark rum can work extremely well in richer cocktails such as a Dark ‘n’ Stormy or a Mai Tai.

The Undisputed Winner – Whiskey

Call us biased but we’re in the whiskey camp. The diversity of flavours, it’s versatility and it’s ability to pair well with a variety of foods make whiskey a winner no matter the occasion. To pick your favourite why not visit our product section on our Jameson site and select your next favourite?