We collect information about you to:
• Enable you to use our Digital Media: when you register with or sign-up to our Digital Media, your Personal Data is used to provide you with the relevant features and services you subscribe to, and to offer you the benefits and privileges that typically come accompany your registration (e.g. receiving the communications you select at the time of registration, being invited to events, participating in a sweepstake, etc.);
• Enable you to purchase products on our websites: we use your Personal Data to manage your order and deliver your products. We can also implement technical solutions to detect fraudulent payment and secure the payment of your purchases on our websites.
• Respond to your questions and comments: if you contact us via an online contact form, such as our “Contact Us” form or through our “Tell Us” compliance reporting system, your Personal Data is used to respond to your query or comment.
• Send you transactional or administrative communications: (e.g. confirmation email when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain service-related announcements (e.g., notices about updates to our privacy notices, discontinued features or programs on our Digital Media, changes to our online services or technical support policies, or other related changes)
• Send you promotional and marketing information, subject to any preferences that you express when we collect your contact details or subsequently:
• In addition to the purpose for which you submitted your Personal Data, you may also be given the option (through a check box or otherwise) to have your Personal Data used for an activity or service different from the primary activity or service that you are requesting. For example, if you are signing up for a contest or other promotion, you may also be invited to sign up for newsletters or alerts from our Digital Media hosting the promotion or from other websites. If you choose to receive these additional services, we will use your Personal Data to provide them to you. You can opt out of receiving promotional and marketing materials from us at any time by contacting idpr-privacy@pernod-ricard.com;
• When you use the “Send to a friend” feature: this Personal Data is used only once to send the communication and is not further retained by us, as appropriate according to local law;
• When you use a QR Code or equivalent feature displayed on Irish Distillers products: we use your Personal Data to send you more information on the products where the QR code or equivalent feature is displayed or other products.
Improve and develop our Digital Media;
• Generate and analyse statistics of regarding usage of our Digital Media; and
• Prevent, investigate and detect fraud.
• The legal bases on which we process your personal data are:
• That this is necessary for the performance of our contract with you, or to take steps prior to entering into a contract with you;
• That this is necessary for compliance with a legal obligation that applies to us;
that this is necessary for the purposes of our legitimate interests or the legitimate interests of a third party:
We, and/or the third party will only process your personal data for the purposes of our/their legitimate interests where we are of the view that to do so would not constitute an unwarranted interference with your own interests or fundamental rights and freedoms. The legitimate interests for which we process your personal data include our legitimate interests in:
• conducting our business in a responsible and commercially prudent manner;
• promoting our products and services; and
• pursuing our corporate and social responsibility objectives.
• In certain circumstances, that you have given your consent to the processing.
Profiling and Automated Decision Making
• We may conduct profiling based on monitoring your browsing activities on our Digital Media to better understand your preferences and center of interests and adapt our marketing communications to your profile, unless you object in the conditions set forth in Article 9 of this Privacy Policy.
• We may process Personal Data involving automated decision making, including for the performance of a contract (e.g. avoid fraudulent payment) or subject to your explicit consent, to better serve your needs in accordance with your preferences.
Please note that the automated tools used are regularly checked to ensure that the Personal Data is processed fairly. Specific measures such as data minimization are implemented when creating profiles.
You are invited to express your point of view through the right of access described above. You can also object the result of the automated decision by sending an email to the contact details in Section 11 below.