Privacy Policy

Pernod Ricard Sweden AB respects your right to privacy when you use our digital media (such as our websites, our mobile applications, our pages on the social network, any online forms to register to our events and/or newsletters) and communicate electronically with us. We have therefore developed this Privacy Policy to inform you how Pernod Ricard Sweden AB (“Pernod Ricard Sweden”, “we,” or “our”) collects, stores, uses and processes the personal information you provide us through the Digital Media operated by Pernod Ricard Sweden (“Digital Media”).

Before using our Digital Media, please read carefully this Privacy Policy. If you do not agree to this Privacy Policy, do not use our Digital Media. We reserve the right to make changes to this Privacy Policy or the Pernod Ricard Cookies Policy at any time. We will notify you such changes in this Privacy Policy or the Pernod Ricard Cookies Policy. You are thus invited to regularly review this Privacy Policy and the Pernod Ricard Cookies Policy to make sure you are aware of any changes and how your information may be used.

Pernod Ricard Sweden (and/or its relevant affiliates notably when sharing your personal information in the conditions described in this policy) is/are the Data Controller of any personal information you submit to Pernod Ricard Sweden.

Privacy Policy Topics

What personal information do we gather about you and how?

Personal information for the purpose of this Privacy Policy means any information that can be used to personally identify you or contact you online or offline.

Personal information is only collected with your informed knowledge (i.e., if you knowingly provide it to us through one of the online forms available on our Digital Media) if you wish to participate in many of the features and services offered by our Digital Media as they may evolve from time to time including without limitation:

  • Registration or sign-up in our Digital Media (mobile app, web sites, social media, etc.);
  • Send to a friend;
  • Sweepstake and contest;
  • Subscription to a program or newsletter;
  • Connected products;
  • Organization of events (invitation form or online forms on tablets filled out by our hostesses);
  • Training
  • Brand Home;
  • Feedback, enquiry, surveys, questions, or comments through our “Contact Us” form;
  • Any other request that requires the submission of personal information.

The types and amount of information collected for the features listed above will vary depending on the activity. The requested personal information will include your identification information as well as certain information related to your personal life and center of interests (depending on the activities you participate in)).

Subject to applicable law requirements, we may use a variety of technologies that collect and provide information about how our Digital Media is accessed and used by you as well as demographic information about the users of our Digital Media which we may obtain from third parties such as Google or social media that you use (“Usage Information”). Usage Information may consist of the pages you viewed, the time you viewed them, which beverage information or other content you accessed or provide, in what language, demographic information about you (such as your age, gender and interest areas, where available) and what pages you looked at before viewing the current page so that we get a better idea of how our users interact with our brands. Most Usage Information that we collect generally can’t be linked to you individually, but if we can link it to you then we treat it as Your Information in accordance with this Privacy Policy.

How and why do we use tracking technologies?

Pernod Ricard Sweden uses tracking technologies such as cookies, IP Address or Log files, to gather certain information such as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of improving the use and functionality of our websites and to better understand how visitors use our Digital Media and the tools and services offered on it. Tracking technologies help us tailor our Digital Media to your personal needs.

  • We use Cookies to improve the use and functionality of our Digital Media and to better understand how visitors use our Digital Media and the tools and services offered on it. Subject to your consent where required by applicable law, our Digital Media use cookies and similar technologies (“cookies”). Cookies are small files that are placed on your device that serve a number of purposes like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience. The use of cookies on our Digital Media allows you to enjoy more seamless visits and more accurately measures your behavior on our Site;
  • An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Digital Media to certain users, and, (iv) better understand how our Digital Media are utilized;
  • We (or a third party on our behalf) may collect information in the form of logs files that record our Digital Media activity and gather statistics about users’ browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our Digital Media, and which pages they’ve viewed on our Digital Media and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.
For what purpose do we use your personal information?

Generally, all information collected is used for the purpose for which you submitted the information to us or as otherwise identified at the collection point or in this Privacy Policy.

These purposes are mainly the following:

  • To respond to your request of service or performance of a contract
    • When registering or signing-up in our Digital Media to the respond to the service you subscribe: the personal information you provide is used to offer you the benefits and privileges that typically come along with registration e.g. the ability to receive the communications you select at the time of registration or that automatically come with your registration (e.g. subscription to a newsletter, creation of an account, participation in a sweepstake or contest, invitation to or attendance to an event organized by Pernod Ricard Sweden);
    • When doing e-commerce on certain of our websites: we use your personal information to manage your order and deliver your products in accordance with the e-commerce contract entered into with Pernod Ricard Sweden;
  • to allow you to receive marketing information on Pernod Ricard Sweden or its products because you consented to receive it:
    • When you used the Send to a friend feature: personal information requested for a one-time use features (typically, names and email addresses) is used on a one-time basis (e.g., to send the communication) and is not further retained by us;
    • When you use a QR Code displayed on Pernod Ricard Sweden products: we use your personal information to send you more information on the products where the QR code was displayed or other products because you consented to receive such information;
    • When you provide personal information requested on the iPads available in Heritage Centers, distilleries, we use it to send you more information on the products;
    • Feedback, questions, or comments through our “Contact Us” form and our “Tell Us” compliance reporting system: if you contact us via an online contact form, your information is used to respond to your inquiry or comment.
    • In addition to the purpose for which you submitted your personal information, you may also be given the option (through a check box or otherwise) to have your information used for an activity or service different from the primary activity or service that you are requesting. For example, if you are signing up for a contest or other promotion, you may also be invited to sign up for newsletters or alerts from our Digital Media hosting the promotion or from other websites or Pernod Ricard Sweden products. If you choose to receive these additional services, we will use your information to provide them to you.
  • Because it is also Pernod Ricard Sweden Legitimate interest to better serve you

To ensure that your personal information remains accurate and up to date and avoid duplication in our database, we will ensure upon each of your interaction with one of our affiliates whether your personal information is still accurate or need to be completed or updated with the additional information you might have provided.
We may also use your email address to send you transactional or administrative communications (e.g., confirmation email when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain service-related announcements (e.g., notices about updates to our Privacy Notice, discontinued features or programs on our Digital Media, changes to our online services or technical support policies, or other related changes), or promotional communications (subject to your consent, where required by applicable law). Collectively, these types of communications are referred to in this Privacy Policy as “Non Transactional Communications”.
Subject to applicable law requirement, this may include occasionally combining, updating, or otherwise enhancing the personal information collected through our Digital Media with data we receive from outside records or third parties. For instance, we may combine purely demographic or survey information (e.g., age, gender, household information, and other interests, etc.) not linked to any personal information about you with personal information collected in other cases (such as during account registration). We may use your personal, the combined information above mentioned and/or demographic information for our internal marketing and demographic studies and to constantly improve, personalize, and customize the products and services we provide you to better meet your needs, unless if you object to such data processing in accordance with article 9 of this Privacy Policy.

What happens if you do not wish to provide your personal information?

If you choose not to submit any personal information when requested, you may not be able to participate in certain activities and personalized features and it may happen that our Digital Media limit the services and special offers we can provide you. For example, if you refuse to share your email address, you will not be able to receive any of our newsletters or otherwise register on our Digital Media. However, to simply browse our Digital Media and learn more about Pernod Ricard Sweden and our products, you do not need to give us any personal information.

Who do we disclose your personal information to and why?

Pernod Ricard Sweden will never share your personal information with any third party that intends to use it for direct marketing purposes unless we have specifically informed you and you have given us specific permission to do this.
Pernod Ricard Sweden may share for the purposes mentioned in Article 3 your personal information with its subsidiary companies, parent companies, companies in which Pernod Ricard Sweden has control or is under common control through either direct or indirect ownership (collectively “Pernod Ricard Group”) notably, in the following circumstance: the information we collect as described in this Privacy Policy may come from the entity to which you provide it but may also be made available, subject to your consent, through such entity to other entities of the Pernod Ricard Group to provide you with news and promotional information about their products or programs you have shown interest in. If you wish to object to such sharing and use of your information, please address your request as indicated in Article 9 of this Privacy Policy, with your name, client reference and your objection that we share your Information with all or part of the entities of the Pernod Ricard Group (indicating the list of entities concerned), and to receive marketing information from them.
Pernod Ricard Sweden may also share your personal information with third parties, but only in the following circumstances:

  • We may use service providers, agents or contractors to provide support for the internal operations of our Digital Media and to assist us with administering them or the various functions, programs and promotions available on it. Any such third party must at all times provide the same levels of security for your personal information as Pernod Ricard Sweden and, where required, are bound by a legal agreement to keep your personal information private, secure and to process it only on the specific instructions of Pernod Ricard Sweden;
  • When we run a joint or co-sponsored program or promotion on our Digital Media with another company, organization, or other reputable third party; and, as part of this event, collect and process personal information, we may share your personal information with our partner or sponsor. If your personal information is being collected by (or is shared with) a company other than Pernod Ricard Sweden as part of such promotion, we will let you know this at the time your personal information is collected; When running any promotion involving another company, we may provide a separate link to that company’s privacy policy and we encourage you to read it before you share any personal information, as we cannot guarantee they adhere to the same privacy practices. If you do not want your information to be collected by or shared with a company other than ours, you can always choose not to opt in or participate in these events at the time the personal information is collected/requested;
  • We may also disclose your personal information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Pernod Ricard Sweden, its customers, or the public;
  • In the event of a merger or acquisition of all or part of Pernod Ricard Sweden by another company, or in the event that Pernod Ricard Sweden were to sell or dispose of all or a part of the Pernod Ricard Sweden business, the acquirer would have access to the information maintained by that Pernod Ricard Sweden business, which could include personal information, subject to applicable law. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law;
  • We may share aggregated demographic or survey information with third parties, but this information is in anonymous form. The aggregate information that we share may include anonymous information that is captured through the use of cookies and other similar tracking technology, as explained in Article 2.
Are your personal information sent to recipients located in other countries and why?
    1. Pernod Ricard Group is a global group of companies and your personal information may be transferred across international borders. It may be transferred to countries that have different levels of data protection laws to the country from where you submitted your personal information. Your personal information may also be transferred between different companies of the Pernod Ricard Group located in different countries. Pernod Ricard takes the appropriate measures to maintain security of the personal information both during transit and at the receiving location by implementing contractual clauses in accordance with applicable law requirements.


    1. Our main service providers for the operation of our Digital Media are based in the United States. The transfer to these services providers either rely on contractual clauses as required by applicable laws. They are also bound by a contract that ensures a high standard of privacy protection and requires (amongst other provisions) that they act only on Pernod Ricard instructions and implements all technical measures necessary on an ongoing basis to keep your personal information secure.


      1. You may consult the list of countries where Pernod Ricard Sweden has an affiliate likely to receive your personal information by clicking here:

How long do we keep your personal information?
    1. We may store the personal information that you send to us via our Digital Media in our databases. We retain your personal information for as long as your account is active, as we have a contract with you or as needed to provide you the services requested or to answer queries or resolve problems, provide improved and new services. We may also need that your personal information be retained for a reasonable period of time and as necessary to comply with our legal and regulatory obligations, resolve disputes, enforce our agreements, and similar records management purposes.


    1. We may thus retain your personal information for a reasonable period after you stop using Pernod Ricard services or our Digital Media. Other recipients of your personal information described in Article 5 may retain your data for a longer period where doing so is necessary to fulfil the purpose for which you allowed us to share your personal information with them, or for their own compliance, dispute resolution, enforcement, or record management purposes as provided by applicable law


    . If you request that we no longer use your personal information to provide you services e.g., opt-out of receiving email, please contact us as indicated in Article 9. We remind you that you have also a right to have your personal information deleted at any time in accordance with the same Article 9.
How do we keep your personal information secure?

Pernod Ricard takes all necessary technical and organizational measures to protect the confidentiality and security of your personal information collected from this website and/or our applications, including sensitive personal information. These efforts include, but are not necessarily limited to: (i) storing your personal information in secure operating environments that are not available to the public and that are only accessible to authorized Pernod Ricard employees, and our agents and contractors; and, (ii) verifying the identities of registered users before they can access the personal information we maintain about them.

How you can you exercise your rights regarding the use of your personal information?

If your personal information has been processed on the basis of your consent, you can withdraw your consent at any time by contacting Pernod Ricard Sweden at

You can access your personal information as processed by us by contacting Pernod Ricard Sweden. If you request such access, we will provide you with all the information as required by law on the purposes of the processing, categories of data processed, categories of recipients, data retention term, your rights to rectify, delete or restrict the data accessed if applicable, etc.)

You can also contact Pernod Ricard Sweden to express the following choices:

  • You can request to correct your personal information if it is inaccurate, incomplete or out of date
  • You can request the deletion of your Personal information (i) if your personal information is no longer necessary for the purpose of the data processing, (ii) you have withdrawn your consent on the data processing based exclusively on such consent, (iii) you objected to the data processing, (iv) the personal information processing is unlawful, (v) the personal information must be erased to comply with a legal obligation applicable to Pernod Ricard Sweden. Pernod Ricard Sweden will take reasonable steps to inform the other entities of the Pernod Ricard group of such erasure.
  • You can request the restriction of the processing (i) in the event the accuracy of your personal information is contested to allow Pernod Ricard Sweden to check such accuracy, (ii) if you wish to restrict your personal information rather than deleting it despite the fact that the processing is unlawful, (iii) if you wish Pernod Ricard Sweden to keep your personal information because you need it for your defence in the context of legal claims (iv) if you have objected to the processing but Pernod Ricard Sweden conducts verification to check whether it has legitimate grounds for such processing which may override your own rights.
  • You always have the option not to share any of your personal information with us or to object to the processing of your data by us for legitimate reasons. However, if you choose this option, you will be limited in the activities and features we can provide you.
  • If you do not want to receive newsletters, announcements, or other communications and/or services from our Digital Media, please do not opt-in for those communications or services at the time of registration. If you have opted-in and, at a later time, wish to opt-out, please click on the unsubscribe link inserted in our communications.
  • Along with every e-mail communication sent to you, we provide you the opportunity to discontinue receiving future communications (i.e., unsubscribe). Simply follow the unsubscribe process or directions provided in the email.

In addition, if you participated in a program that involved a third party and, as part of that, you agreed to receive future communications directly from that third party, you will need to contact the third party directly to opt-out from such communications. This process may be outlined in the third party’s privacy policy.

How we treat children’s information

Our Site is not intended for children under the age of majority (“Minor”), so we do not knowingly collect personal information from Minors. You must be at least eighteen years old to create an account and engage in activities and transactions on our Digital Media. By creating an account or engaging in activities or transactions on our Digital Media, you affirm that you are at least eighteen years old and are fully able to enter into and comply with our Terms and Conditions (as applicable) and this Privacy Policy and be legally bound thereby. If we are notified or learn that a Minor has submitted personal data to us through our Digital Media, we will delete such personal information.

Do we link to other third party websites?

Our Digital Media may contain links that will direct you to other websites or services that are operated and controlled by third parties. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding agreement. We have no control over these third parties, and your use of their websites and features are subject to their privacy policies posted on those sites. We are not responsible or liable for the privacy practices or business practices of any third-party website. Therefore, you should exercise caution and review the privacy policies applicable to the external websites you visit before providing your personal information.

How can you contact us or the relevant Supervisory Authority?

If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please contact us by writing to Pernod Ricard Sweden, or sending an email to:
You are informed that you can also lodge a complaint with the Supervisory Authority of the country where you are located if you have any concern about the conditions of processing of your personal information by Pernod Ricard Sweden.


We keep our privacy policy under regular review, and we will place any updates on this web page.
This privacy policy was last updated in January 2023.