IT’S WHAT
YOU BRING
Football isn’t just about a perfectly timed pass or a last minute goal. It’s about the fans, friendships and communities that give their heart. We’re here for the moments that bring people together. What happens on the pitch is what our favourite teams provide. The spirit of the game? That’s what you bring.
At Jameson, we’ve always been about bringing people together. That’s why we’ve teamed up with longtime friends, global music icon J Balvin and streetwear visionary KidSuper (Colm Dillane) for our It’s What You Bring campaign. Celebrating football’s power to unite, they bring their distinct creativity to a new hero film about a street soccer moment where music, fashion and football collide. Blending the smoothness of Jameson with the community behind the game and echoing the energy of football lovers who Must Be A Jameson.
WELCOMING J BALVIN
AS THE NEWEST MEMBER OF OUR FAMILY.
A natural collaborator with a passion for culture and connection, J Balvin embodies the smooth character at the heart of It’s What You Bring. Known for crafting shared moments through music that transcends borders, Balvin’s love for football, art and community made this partnership an easy fit. As he puts it:
“I love Jameson, it’s iconic, with real craft behind it… Music and football have always been my biggest passions and bringing that energy together with Colm [KidSuper] by my side has been a lot of fun.”
JAMESON X KIDSUPER
The same collaborative spirit is just as present at KidSuper, a Brooklyn based collective founded by Colm Dillane. This fashion brand has earned a reputation for blending art, design and storytelling into bold collections. With a strong focus on community and collaboration, their ethos aligns naturally with Jameson. United by shared values of craft, connection and creativity.
Following a visit to the home of Jameson in Midleton Distillery in Ireland last year, Dillane says, “Going to Midleton last year really flipped a switch for me. It made me see Jameson not just as a whiskey, but as a story about craft and people coming together. That’s always been my world, whether it’s art, fashion, or soccer, it’s about building something bigger than yourself. My dad is Irish and I grew up between cultures, so it all felt natural. Like this collaboration was always meant to happen. And getting to do it with J Balvin, a friend who’s supported KidSuper since the early days, makes it even more special. The best collaborations come from real relationships, not just projects.”
After a sneak peek at Paris Fashion week, this year’s smoothest collection has finally dropped.
MATCHDAY SERVES
Every matchday needs a solid lineup, and we have a team that can go all the way.
BEHIND THE SCENES
To bring the spirit of fan culture to life, we teamed up with visionary director Nabil, alongside J Balvin and KidSuper to blend music, movement and street creativity into one smooth moment that Must Be A Jameson.
A ball, a beat and a place to play are just the start. It’s what you bring that makes it special.
Check out more some behind the scenes shots below.
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
IT’S WHAT YOU BRING • J BALVIN • KIDSUPER • JAMESON IRISH WHISKEY •
the love of
the GAME
Football brings people together, and that’s what Jameson is all about. Wherever the spirit of the game is alive, we’re here for all of it, making moments smoother, celebrations louder, and connections stronger.
From Major League Soccer (MLS) to the English Football League (EFL) and the Australian Football League (AFL), you’ll find us alongside sports fans, because that’s where the game truly comes alive.
